Penelitian ini bertujuan untuk meng

Penelitian ini bertujuan untuk mengetahui harga dan kualitas produk berpengaruh secara parsial terhadap kepuasan pelanggan dan untuk mengetahui kedua variabel yang berpengaruh terhadap kepuasan pelanggan. Populasi dalam penelitian ini adalah pelanggan Three Buns Burger & Coctails. Teknik sampling yang digunakan adalah accidental sampling, dengan sampel yang digunakan 96 orang. Alat analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda, uji validitas, uji reliabilitas, uji asumsi klasik yang meliputi uji normalitas, multikolinearitas, uji heterokedasitas, dan uji linearitas. Sedangkan pengujian hipotesis meliputi uji F , uji t dan analisis koefisien determinasi (R^2) dari analisis dapat diketahui harga secara parsial berpengaruh terhadap kepuasan pelanggan, kualitas produk secara parsial berpengaruh terhadap kepuasan pelanggan dan harga dan kualitas produk bersama – sama mempunyai pengaruh terhadap kepuasan pelanggan.

Hasil (Inggris) 1:

This research aims to know the price and quality of the product effect partially towards customer satisfaction and to know both the variables that affect customer satisfaction. The population in this research is the customers Three Buns Burger & Coctails. The sampling technique used was accidental sampling, the samples used with 96 people. Data analysis tools are used in this research are multiple linear regression, test validity, reliability test, test test which covers the classical assumptions of normality, multicollinearity, heterokedasitas test, and a test of linearity. While the hypothesis testing includes the F-test, t-test and analysis of the coefficient of determination (R ^ 2) of analysis can be known the price partially influence on customer satisfaction, product quality is partially influence on customer satisfaction and product quality and price together – either have an impact on customer satisfaction.

Hasil (Inggris) 2:

This study aims to determine the price and quality of products partial effect on customer satisfaction and to determine the variables that influence customer satisfaction. The population in this study are customers Three Buns Burger & Coctails. The sampling technique used is accidental sampling, the sample used 96 people. Data analysis tools used in this research is multiple linear regression, validity, reliability, classic assumption test including normality test, multicolinearity, heterokedasitas test, and the linearity test. While testing the hypothesis includes the F test, t test and analysis of the coefficient of determination (R ^ 2) of the analysis can be seen the price partially effect on customer satisfaction, product quality is partially an effect on customer satisfaction and price and product quality together - together have an influence on satisfaction customer.