Magelang is one city with creativity and innovation of production is quite high in Central Java, from 2004 to 2014, there were already 179 people who are able to work from Dragnet and competed through the Office of Research Development and Statistics Magelang. However, the increase in quantity has not been matched by an increase in the utilization of product quality results so important to do research on the issue. One of the results of these creative SMEs Batik is Natural Color vigil. Study aims to provide problem-solving efforts in increasing the utilization of creativity and innovation in SMEs Batik community vigil Natural Color. This study used a qualitative descriptive exploratory method. The empirical data obtained through in-depth semi-structured interviews and secondary data from the literature review. The result is the production of SMEs Batik Natural Color vigil has been able to walk, but still required the establishment of a business incubation for marketing agencies, establishment of institutional frameworks for resource capacity building, monitoring and evaluation of the results of creativity and innovation in Magelang for increasing competitiveness.
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