CHAPTER III INDUSTRY ANALYSIS
3.1. Perspective Future Business
With the creation of a business engaged in the field of trade, particularly in terms of computer technology with a strategic location, so we believe this business going forward. Because of the need and demand, the tools of computer hardware (Hardware & Software) among communities particularly in the area of Housing Daan and Daan Office in office at this time is huge.
3.2. Analysis of Competition
Based on monitoring and survey results that there is that around the location where we set up business supplies equipment computer hardware (hardware) and software (software) is still not there a place of business types are the official warranty and legal, then That is why we want to build the business with official warranty and legal as well as the comfortable and familiar atmosphere.
3.3. The market segmentation that will be entered
De'Chall Computer targeting the market with pricing that is affordable and does not complicate and official warranty. In principle, we will open it with a family atmosphere and good service, making people feel satisfied with our service and always come back to our place. Because of this business market segment tends much so that it can trigger competition with other similar businesses. In the beginning the fulfillment of the request supplies computer equipment can be met, but with the higher development of the technology, then our ability to meet the needs of the lower market. This prompted us to do a good service and can meet the needs of the market.
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