The results of this research show that: 1) Internal Marketing effect positive and insignificant against the decision of the customer in Bank saving Jatim Sharia branches Kediri; 2) External positive and influential Marketing may against the decision of the customer saving on Bank Jatim Branch Syaraih Kediri; 3) Interactive Marketing the positive and significant effect against the decision of the customer saving on Bank Jatim Sharia branches Kediri; 4) simultaneous Internal Marketing, external Marketing, and Interactive Marketing the positive and significant effect against the decision of the customer saving on Bank Jatim Sharia branches Kediri; 5) External Marketing is an influential variables most dominant against the decision of the customer save money on Bank Jatim Sharia branch of Kediri.
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