Data dari penelitian ini diperoleh

Data dari penelitian ini diperoleh dengan melakukan wawancara, observasi, dan dokumentasi. Pengembangan validitas data dalam penelitian ini dilakukan dengan teknik triangulasi. Teknik triangulasi yang digunakan dalam penelitian ini adalah triangulasi data dan triangulasi sumber. Maka hasil dari penelitian ini adalah dapat mengetahui strategi pemasaran yang dilakukan laena tour dengan menggabungkan beberapa kegiatan promosi seperti seperti iklan, penjualan perorangan, penjualan langsung, promosi penjualan dan komunikasi getok tular dalam memasarkan paket wisatanya, dan dari kegiatan strategi yang dilakukan ini dapat dikatakan efektif dan mampu menarik perhatian khalayak sasaran dengan banyaknya konsumen yang tertarik terhadap paket wisata dari laena tour ini. sehingga para konsumen tersebut tertarik dan melakukan tindakan pembelian.

Hasil (Inggris) 1:

Data from this research obtained by conducting interviews, observation, and documentation. Development of data validity in the research done by the technique of triangulation. Triangulation techniques used in this research is the triangulation triangulation of data and sources. Then the results of this research are able to figure out a marketing strategy done laena tour by combining several promotional activities such as advertising, individual sales, direct sales, sales promotion and communication in marketing tular pounding tour package, and the strategy of the activity undertaken can be effective and able to attract attention of the target audience with a large number of consumers who are attracted toward a tour package from laena tour. so the consumers interested in purchasing and take actions.

Hasil (Inggris) 2:

Data from this study were obtained by interview, observation and documentation. Development of the validity of the data in this study was done by using triangulation. Triangulation techniques used in this research is data triangulation and source triangulation. So the results of this study was able to determine the marketing strategy laena tour by combining some promotional activities such as advertising, individual sales, direct sales, sales promotion and communication word of mouth in marketing the package tourism, and of the strategic activities carried out this can be said to be effective and able to attract the attention of the target audience with a number of consumers are interested in the tour package of laena this tour. so that consumers are interested in and act purchases.