Banyaknya persepsi masyarakat yang

Banyaknya persepsi masyarakat yang menganggap bahwa kurikulum 2013 tidak memenuhi standar kelayakan kurikulum yang seharusnya diterapkan di sistem pendidikan di Indonesia. Persepsi masyarakat tersebut secara tidak langsung dipengaruhi oleh kinerja aplikasi kurikulum 2013 yang sedang dilaksanakan, dapat dilihat dari pemberitaan di berbagai media massa dimana banyak berita bernada negatif. Penelitian ini menggunakan penelitian kualitatif deskriptif dengan menggunakan wawancara sebagai tekni pengumpulan data. Kementerian Pendidikan dan Kebudayaan memberikan pengetahuan kepada publik di televisi dan radio melalui sumber yang kredibel. Pengetahuan yang diberikan kepada publik adalah semua kegiatan yang dilakukan Kemdikbud dalam persiapan kurikulum 2013 dan pengetahuan ini diberikan kepada publik melalui media elektronik lewat talkshow dan iklan layanan masyarakat, baik di televisi maupun di radio. Kemudian, melalui tv spot dan radio spot, kemudian juga melalui edutainment. Peneliti mengharapkan agar penelitian ini dapat menjadi panduan bagi mahasiswa yang akan melakukan penelitian serupa atau melakukan penelitian lanjutan yang membahas secara lebih mendalam mengenai Strategi Komunikasi Kementerian Pendidikan dan Kebudayaan Republik Indonesia dalam Membangun Opini Publik di Media Elektronik terhadap Kurikulum 2013. Rekomendasi selanjutnya yang dapat diberikan ialah agar penelitian ini dapat berguna bagi Kementerian Pendidikan dan Kebudayaan Republik Indonesia dalam hal peningkatan hubungan baik dengan publik, baik publik secara umum maupun publik yang terkait dengan bidang pendidikan dan kualitas layanan publik agar kemudahan dalam mendapatkan informasi didapatkan oleh semua kalangan.

Kata kunci: propaganda Lasswell, opini publik, dan kurikulum 2013

Hasil (Inggris) 1:

Many consider the public perception that the curriculum does not meet the eligibility standards in 2013, a curriculum should be applied in the education system in Indonesia. The public perception is not directly affected by the performance of application curriculum 2013 are being carried out, can be seen from news coverage in various media, where news a lot negative pitched. This research uses qualitative descriptive study using interview as employed data collection. The Ministry of education and culture provides the knowledge to the public in the television and radio through a credible source. The knowledge is given to the public are all activities carried out in the preparation of the curriculum Kemdikbud 2013 and this knowledge is given to the public through the electronic media through talkshow and public service advertisements, either on television or on the radio. Then, through tv spots and radio spots, then also through edutainment. Researcher expects that this research can be a guide for those students who will conduct a similar study or doing advanced research discusses in more depth regarding the communication strategy of the Ministry of education and culture of the Republic of Indonesia in building public opinion in the Electronic Media to the curriculum of 2013. Subsequent recommendations that can be given is that this research can be useful for the Ministry of education and culture of the Republic of Indonesia in terms of an increase in good relations with the public, both the public in general or the public related to education and the quality of public services in order to ease in getting information obtained by all walks of life. Keyword:

Lasswell, propaganda and public opinion of the curriculum of 2013

Hasil (Inggris) 2:

The number of people who think that the perception of the curriculum in 2013 did not meet the eligibility standard curriculum should be implemented in the education system in Indonesia. The public perception is not directly affected by the performance of applications that are being implemented curriculum in 2013, can be seen from the reports in various news media where many negative tone. This study used a descriptive qualitative study using interviews as a data collection tekni. Ministry of Education and Culture to provide knowledge to the public in television and radio through a credible source. Knowledge which is given to the public is all the activities carried out in preparation curriculum Kemdikbud 2013, and this knowledge is given to the public through electronic media through talk shows and public service announcements, both on television and on the radio. Then, through TV spots and radio spots, and also through edutainment. The researcher hopes that this study can serve as a guide for students who will be doing a similar study or conduct advanced research that discusses in depth on Communication Strategy Ministry of Education and Culture of the Republic of Indonesia in Building Public Opinion in Electronic Media on Curriculum 2013. Further recommendation that can be given is that this study may be useful for the Ministry of Education and Culture of the Republic of Indonesia in terms of improving relations with the public, both the general public and related public education and the quality of public services in order to easily get the information obtained by all people. Keywords: propaganda Lasswell , public opinion, and the curriculum in 2013