Established by Walter Baker in Cleveland, Ohio, in 1899, the Baker Electric was marketed as "The Aristocrats of Motordom." They claimed their cars could run 244.25 miles (393 km) on a single charge due to its Edison nickel-iron batteries, although impartial observers were never able to verify this. Nevertheless, bakers proved popular. President Taft bought one for the first White House automotive fleet. But the internal combustion engine proved too popular, and by 1915, Baker was gone, absorbed by Rauch and Lang, which would have also faded.
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