CHAPTER IIDISCUSSION2.1 Introduction to Business2.1.1 Understanding the businessBusiness is an organization that sells goods or services to consumers or other businesses, to get the highest possible profit. Historically, the business comes from the business that comes from the base of the busy which means "busy". In a sense, been busy working on the activity and jobs that bring in profits. Kapatalis in economics, most businesses owned by private parties, business formed for profit and increase the prosperity of its owner.Etymologically, the business is the State where a person or group of people busy doing work that is making a profit. Broadly, a business is an activity that is performed by the individual or group of people (organizations) that creates value through the creation of goods and services to meet community needs and maximum profit through transakasi. There are several definitions of the business of some of the characters include:a. According to Hughes and Kapoor: "Business is the organized effort of individuals to produce and sell for a provit, the goods and services that satisfy societies needs. The general business terms refer to all such efforts within a society or within an industry ", which means business is an activity organized individual efforts to produce and sell goods and services in order to obtain an advantage in meeting the needs of the community and there is in the industry.b. Menurut Musselman dan Jackson: Bisnis merupakan suatu aktivitas yang memenuhi kebutuhan dan keinginan ekonomis masyarakat dan perusahaan diorganisasikan untuk terlibat dalam aktivitas tersebut.c. Menurut Griffin dan Ebert : “ Business is an organization that provides goods or services in order toearn provit”, yang berarti bisnis merupakan suatu organisasi yang menyediakan barang dan jasa dan bertujuan untuk menghasilkan profit ( laba). (1996)d. Menurut Allan Afuah : Bisnis adalah sekumpulan aktivitas yang dilakukan untuk menciptakan dengan cara menggembangkan dan mentransformasikan berbagai sumber daya menjadi barang atau jasa yang diinginkan konsumen. (2004).2.1.2 Tujuan BisnisDalam berbisnis atau berwirausaha tentu kita mempunyai tujuan, unuk sebelumnya kita harus berusaha mengolah bahan untuk dijadikan produk yang diperlukan oleh konsumen yaitu berupa barang dan jasa. Sedangkan, tujuan dari perusahaan adalah mendapatkan laba maksimum, yakni suatu imbalan yang diperoleh oleh perusahaan dari penyediaan suatu produk bagi para konsumen.
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