Set Up 1
Uul: good afternoon everyone. Meeting this time we continue to discuss about our new products. Well we will start with the budget that will be described by Mrs. Latitude,
Latitude: Okay, you can see, the budget we previously very large company. So that the budget for our products this time: The budget for the first six months for the production of approximately Rp. 580 billion, for the marketing around Rp 300 billion, to finance the training of employees is only Rp 98 billion. and the second six months for the production of around Rp 700 billion and around 250 billion for marketing and also for financing the employees' training is Rp 110 billion.
Ariyati: Sorry Mom. Latitude, I want to tell to the marketing budget in the first six months we need to advertise our products on television and radio Rp 250 billion and Rp 180 billion will be used to advertise our products on billboards, internet and newspapers, then in six months Our second requires Rp 145 billion to advertise on billboards and intenet and Rp Rp150.000.000.000 for advertising on television alone
Rizky: Wow, that is very high. If for promotion just how the other part. I think it is enough for the budget in the marketing department
Arik: Sorry, but I disagree. Because without consumer promotion will know our products and we will get a lot of consumers through promotional
Puput: But I think we focus on the quality of products so that consumers will buy again and again.
Uul: Okay, we took this middle road, how to Rp 600 billion for the years?
Samir: Yes, I think it is enough to advertisements in one year.
Uul: yes, you are right! Okey then we will discuss the product.
Puput: Okay ma'am. Products will be designed to resemble the shape of a box, the which has a height of 24 cm, the length of the four sides is 25cm and 18cm wide. Products made from stainless steel, be completed with a handle made of leather, so comfortable and not slippery and Also there is a secure lock, so that the bag is not easy too pen by itself. What doyo think?
Latitude: why did you choose the design of the box?
Samir: What about the design resembles an oval. I think, consumers prefer something unique.
Puput: We think to make a design that is elegant and simple. So, that the product does not take up much space in the house. Also a box shape and can a accommodate a lot of places. So it would be more efficient for our customers.
Rizky: I agree with Mom. Nugraheni.
Uul: Okay, now about color and specification of our products
Puspita: About the color, you can see in the screen. I set up two groups of colors. Which are white, gray, and black, the second are red metallic, gold, and silver. And about specification, our products have an LCD touch screen, why is the touch screen? Because, it can enable customers to see what nutrients the which have been identified. Secondly, the products we have on-off button, it is very useful to save the battery so the battery does not quickly intervening runaway. The button will be lit when on, so that consumers can know Easily Whether a product we're on or not. Third, we use a battery that is Easily available in stores. What do you think?
Ariyati: I agree with the specifications of the product because I think it is very complete. Regarding the color I prefer the second model because it will make consumers more luxurious look while using it.
Arik: But I think the first model is more suitable. Because of the colors found in the first model is suitable for all ages.
Rizky: Yes, I agree with Mrs. Arik. The color selection includes can all circles of children, men, women and adults
Uul: Okay, what about the rest?
Puspita: Yes, I agree.
Uul: Ok. Good. So we use the model of the box and use the colors white, gray and black for our new products. Now we will turn to our production area.
Samir: Ok, I will explain our production area. The first year we will market the product in Java, including (mention that in the red circle), for the second year, we plan to market the product throughout Indonesia. Transform and third and fourth year we will market our products in Asia, including (mention circled). For the fifth year we will market our products all over the world. Thank you
Latitude: Are you sure to choose to market products to Indonesia? I think they are not interested in our products.
Ariyati: not, in my opinion. They will buy our products. Due to our products, they will be easier to know what nutrients they eat.
Puspita: Yes, I agree with Mom. Ariyati.
Uul: All right. Now we will move on distribution channels.
Arik: Well, thank you for your time. I will explain the distribution channel. The first, shorter distribution channels, through an agent directly to consumers. And then the distribution channel length, through the company's distributors and then to proceed to the final consumer and the agent.
Uul: okay, so we have a conclusion to this meeting, we will make this product S-Lunch Box with the colors white, gray and black. and then the production area on the island of Java and Indonesia and later in Asia and around the world. (slight pause) okay I guess this time meeting up here. Keep the spirit and work hard for the success of our new products. Good afternoon
All: good afternoon
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