Definition of Advertising
Advertising is usually defined as the human efforts in conveying ideas, products or services, which are aimed at a specific target, through the mass media, which expects certain advantages, and have a clear sponsors. Ads can also be interpreted as a notification to the audience / crowd about the goods or services are sold and installed in the mass media, such as newspaper / newspapers, magazines and electronic media such as radio, television and the internet. From the definition of these ads can be concluded that the ad was made in order to attract attention and encourage or persuade readers that the ads have or meet the demands of advertisers. Advertising has the purpose of communication and advertising, the main idea or core concept selling. In addition, advertising targeted advertising, information support, strategy formulation (theme, attractiveness, execution), and the appeal of advertising. Ads that appeal include advertising that is useful to provoke responses (response) of the consumer. To be powerless pull the creative execution translated into advertising. In this case, the categories used rationally and emotionally, or a combination of both.
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