Acknowledgements
The research for this project was made possible by generous financial support
from the Fulbright IIE, the Social Science Research Council's International
Dissertation Research Fellowship program, and a pre-dissertation fellowship
from the National Science Foundation. Portions of this article were presented
at the second 'Putting Pierre Bourdieu to Work' working conference held at UC
___________ Berkeley in May 2005. This article has been shaped by the ideas and input of many people, but special thanks go to Teresa Sharpe, Chris Niedt, Tom Gold, Michael Burawoy, and Kevin O'Brien. Notes 1 Borrowing Ching Kwan Lee's (2002) formulation, I understand contem- porary China to be 'postsocialist' largely in the planned economy that no longer plays a central role in production or consumption. China IS ALSO postsocialist in the sense that the present is understood in relation to, and Generally as a rejection of, the socialist past (Rofel, 1999; Zhang, 2000). 2 For one report on Meihua K , see for example, 'How did the fake medicine "Meihua K" enter the marketplace? ' ( Jiayao 'Meihua K' shi ruhe Liuru Shichang de ?), Xinhua Net , Changsha, April 2, 2002. [http://202.84.17.73. 7777], accessed 13 May 2003; on the Nanjing mooncakes, 'Nanjing Guanshengyuan will be broken up: "Old filling mooncakes" incident Threatens company leadership '( Nanjing Guanshengyuan yao bei jisan: jiu xian yuebing Shijian weixie gongsi lingdao Anquan ), Harbin Daily Life ( Shenghuo Bao ), 20 October 2001, p. 11. 3 My answer to the customer's query was borrowed from my co-workers, who used this appellation - 'factory-direct sales' - as a way to allay customer concerns about quality merchandise. But the term was Also tech- nically correct, since the manufacturer supplied merchandise directly to the sales area. Pricing and discounting, however, store Remained under control. 4 The ISO, or International Organization for Standardization, issues standards - usually technical or technological - to Ensure compatibility and quality levels for technology, products, and services across countries. China is a member nation of the ISO, and Chinese companies with products or services meeting ISO standards like to advertise this fact, especially given the widespread quality problems. There were even department stores in Harbin that had received an ISO 9000, a standard for quality of business management, especially with regards to customer satisfaction. The application of ISO standards to Chinese managerial and service performance seems to support Ann Anagnost's (1997: 77) claim that 'the speculative gaze of foreign capital 'gets translated into modern Notions of' civility 'and culture in China. 5 Ellen Hertz (2001 : 279) Gives a contrasting example of a man who claimed he never paid 'market price' for anything, instead relying upon personal connections to secure discounts and lower prices. Hertz argues that this represents the assertion of face - of individual identity - in a seemingly anonymous market context. It could be argued, then, that sales clerks at Harbin No. X were indeed asserting a kind of equality of 'the masses' that was an ideal, if Often unrealized, of China's socialist economy. Hanser ■ Sales floor trajectories 485 073 147 461-492 Hanser (D) 07/11/06 8:52 Page 485 © 2006 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Harwan ANDI KUNNA on November 3, 2007 http://eth.sagepub.com Downloaded from 6 I do not want to oversimplify: at times, coping with customer distrust Involved trying to conceal Harbin No. X's differences from other retailers. This was Often the case with customer expectations for discounts. Here, sales clerks would usually try to face down customer demands by insisting that the merchandise was 'already discounted'. For example, when a girl Big Sister Zhao asked if there was a discount on a coat she had selected, Zhao Launched into a detailed explanation about how the Ice Day was' a new brand this year '( Jinnian chuang pies ) and so the price was already set at 15 percent off. In a typical solidarity move, Zhao added that if she lowered the price, 'Auntie will have to take 10 yuan out of my own pocket, and I only earn 400 yuan a month! ' 7 ' Zhiqing ', or' educated Youths', Also are known as the 'Cultural Revolution generation 'and were the cohort who Came of age during the Cultural Revolution (1966-76). This group was sent as Youths to the countryside for re-education during the latter years of the Cultural Revolution. I should note that the Zhiqing nostalgia Yang describes locates positive themes such as human connection in rural, not urban, life. 8 Rofel (1999) argues that the construction of modernity in China is in part dependent upon the construction of the country's Cultural Revolution generation as' abjected figures': 'One Proves oneself a modern subject in the post-Mao era by expunging what the Cultural Revolution generation has come to represent '(p. 190). On other examples of nostalgia as a kind of resistance or expression of unease in contemporary China, see Barme (1999); Dai (1997) and O'Brien and Li (1999); Shanghai on nostalgia in support of reforms, see Lu (2002). References Anagost, Ann (1997) National Past-Times: Narrative, Representation, and Power in Modern China . Durham, NC: Duke University Press. Barme, Geremie (1999) In the Red: On Contemporary Chinese Culture . New York: Columbia University Press. 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