In this context the government has an important facilitatory role, for example through regulations on the types of products that may be marketed, to whom, and in which form (see paragraphs 2.41–2.44, 2.47–2.50). Fourthly, even for those with the means and knowledge to make choices, the abundance of options available means that making an optimal choice is difficult.25 In many of these situations, people often adopt the 'coping strategy' of making a choice that is satisfactory rather than the best possible. ...
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