BRAND : ARTWOODGAMBARAN BISNISLATAR

BRAND : ARTWOOD
GAMBARAN BISNIS
LATAR BELAKANG
Jam merupakan sebuah alat yang sudah tidak asing di dengar oleh masyarakat luas, jam yang berfungsi sebagai penunjuk waktu sangatlah dibutuhkan oleh setiap orang, selain sebagai penunjuk waktu jam juga memiliki nilai estektika. Jam sendiri memiliki beberapa jenis antara lain jam tangan dan jam dinding. Jam tangan yang memiliki tingkat flesibelitas yang lebih tinggi dari jam dinding karena jam tangan dapat langsung digunakan oleh orang tersebut dapat dibawa kemana saja, berbeda halnya dengan jam dinding. Akan tetapi jam dinding dapat meningkatka nilai estetika suatu ruag karena memiliki fungsi sebagai elemen dekoratif ruang.
Sekarang perkembangan akan jam dinding sudah sangat meningkat. Rata-rata penduduk mulai sadar akan pentingnya waktu itu sendiri. Ragam dari jam dinding pun sudah sangat bervariasi, yang dulunya jam dinding hanya menggunakan material logam dan pvc sekarang sudah dapat menggunakan kayu bahkan material-material organic lainnya dan dapat dipadukan dengan berbagai macam elemen estetik seperti lampu LED, kulit, sensor, dll.
Dari kebutuhan masyarakat akan penggunaan jam maka ARTWOOD memiliki ide untuk menciptakan sebuah jam dinding yang memiliki fungsi sebagai penunjuk waktu dan juga memiliki nilai estetika yang tinggi, selain itu ARTWOOD juga memiliki tujuan untuk mengurangi penggunaan PVC sebagai bahan baku pembuatan jam dinding agar terciptanya lingkungan yang lebih baik.

ANALISA PRODUK
Rincian Produksi
• Pemilihan dan pengumpulan bahan baku
Untuk pembuata 1 buah jam dinding
- Kayu berukuran ± 40x40cm
- Mesin jam
- Kulit local
- Cat dan finishing kayu
- Skrup

• Pattering/pembuatan pola
Pembuatan pola produk secara manual menggunakan busur dan penggaris.
• Pemotongan
Pemotongan material menggunakan gergaji tangan dan mesin scroll
Pembolongan sebagai dudukan mesin jam dan penunjuk waktu menggunakan mesin bor
• Penyatuan elemen
Penyatuan mesin jam dengan material kayu dan paduan kulit menggunakan lem dan sekrup
• Finishing
Finishing pada material kayu menggunakan finishing natural.
• Evaluasi
Pengecekan pengerjaan produk secara manual

ANALISIS PASAR
Segmentasi pasar mencakup konsumen pada wilayah universitas di sekitar bandung dimana terdapat mahasiswa yang membuntuhkan pengorganisasian waktu.
TARGETING
Target ARTWOOD ditujukan kepada mahasiswa dan masyarakat menengah yang memiliki kebutuhan akan penunjuk waktu. Sehingga mampu membantu mahasiswa dan masyarakat dalam pengorganisasian waktu serta memiliki estetika tinggi dalam ruangan.
POSITIONING
Menjadi alat penunjuk waktu yang terbuat dari penggabugan material alami sehingga memiliki nilai estetika tinggi.

Hasil (Inggris) 1:

BRAND: ARTWOODTHE DESCRIPTION OF THE BUSINESSBACKGROUND The clock is a tool that is already no stranger in hearings by the public at large, the clock that serves as a pointer is very time required by any person, other than a pointer as time clock also has a value of estektika. The clock itself has some kind of, among others, watches and wall clocks. Watches that have a higher flesibelitas level of wall clock because the watches can be directly used by these people can be brought anywhere, unlike the case with the wall clock. However, the wall clock can be an aesthetic value of ruag meningkatka because it has a function as a decorative element space. Now developments will wall clock is already greatly increased. The average population began to be aware of the importance of time itself. Variety of wall clock also vary greatly, which used wall clock uses only metal and pvc material is now able to use the wood even more organic materials and can be combined with a wide range of aesthetic elements such as LED lights, leather, sensors, etc. Of the needs of the community will use the clock then the ARTWOOD had the idea to create a wall clock that has a function pointer as time and also has a high aesthetic value, besides ARTWOOD also has the objective to reduce the use of PVC as raw material for the manufacture of wall clock so that the creation of a better environment. ANALYSIS PRODUCTSProduction Details• Selection and collection of raw materialsFor pembuata 1 piece wall clock-Wood measuring ± 40x40cm-Engine hours-Local Skin-Paint and wood finishing-Couplers• Pattern making/PatteringMaking the pattern of product manually using a bow and a ruler.• CuttingCutting material using a saw and a hand scrollPembolongan as a holder machine hours and time use the pointer machine drill• Unification of elementsThe unification of the machine with a blend of wood and leather materials using glue and screws• FinishingFinishing on the wood using the natural finishing.• EvaluationManually checking for defectsMARKET ANALYSISMarket segmentation includes consumers in areas around bandung University where students are organizing membuntuhkan time.TARGETINGTarget ARTWOOD addressed to students and the community medium pointer needs time. So being able to help the students and the community in organizing time and has high aesthetic.POSITIONINGBe a time of pointing device made from penggabugan natural materials so it has high aesthetic value.

Hasil (Inggris) 2:

BRAND: ARTWOOD
DESCRIPTION OF BUSINESS
BACKGROUND
Jam is a tool that is not foreign heard by the wider community, which functions as a clock time is needed by anyone, other than as a time clock also has a value estektika. Jam itself has several types such as watches and clocks. Watches that have flesibelitas level higher than a wall clock for watches can be directly used by the person can be taken anywhere, unlike the case with the clock. But wall clocks can raise the aesthetic value of a RUAG because it has a function as a decorative element space.
Now the growth will clock on the wall has been vastly improved. The average population started to realize the importance of time itself. Variety of wall clock was already very varied, which was once a wall clock using only a metal material and pvc now can use wood even materials other organic and can be integrated with a wide variety of aesthetic element such as LED lights, leather, sensors, etc..
Of necessity people will use hours then ARTWOOD had the idea to create a wall clock that has a function as a timepiece and also have a high aesthetic value, but it ARTWOOD also has a goal to reduce the use of PVC as a raw material for making clocks for the creation of a better environment.

ANALYSIS pRODUCTS
details of Production
• Selection and collection of raw materials
for making of 1 piece of wall clocks
- wooden size ± 40x40cm
- clockwork
- Skin local
- Paints and finishing wood
- screw

• pattering / patterning
Making the pattern of the product manually using a bow and a ruler.
• cutting
cutting material using a handsaw and machinery scroll
Pembolongan as the engine cradle clock and timepiece using drill machine
• the unification of elements
unification clockwork with wood material and alloy skin using glue and screws
• finishing
finishing on wood materials using natural finishing.
• Evaluation
Checking workmanship product manually

ANALYSIS mARKET
the market segmentation include consumers in the area around the university in bandung where there are students who membuntuhkan organizing time.
Targeting
Target ARTWOOD addressed to students and the middle class who have a need for the timepiece. So as to help the students and the community in organizing time and has a high aesthetic indoors.
POSITIONING
Being a timepiece that is made ​​from natural materials penggabugan so that it has a high aesthetic value.