Hasil penelitian menunjukkan bahwa

Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan pada masing-masing hipotesis dimana terdapat pengaruh yang signifikan pada penggunaan akun instant messaging LINE@ Alfamart terhadap kepercayaan konsumen, kepuasan konsumen dan minat beli konsumen baik secara simultan dan parsial dan juga berpengaruh secara signifikan secara langsung maupun tidak langsung dengan total kontribusi bersama sebesar 67,72% terhadap minat beli konsumen.

Hasil (Inggris) 1:

The results showed that there were significant effects on each of the hypotheses where there is a significant influence on the use of instant messaging account LINE NAE Alfamart against consumer confidence, satisfaction of consumers and the interests of consumers to buy both simultaneously and partial and significantly influential also directly or indirectly with a total contribution of joint 67.72% against the interest of the consumer to buy.

Hasil (Inggris) 2:

The results show that there is significant influence on each hypothesis in which there is significant influence on the use of instant messaging accounts LINE @ Alfamart on consumer trust, consumer satisfaction and consumer buying interest both simultaneously and partially as well as significant influence directly or indirectly directly with a total joint contribution amounting to 67.72% of the consumers to buy.