1.2 formulation of the problemIn providing services often occurs a difference between the quality of a given company that are expected by the customer. The magnitude of the difference that quality depends on how big the company is able to meet the needs and expectations of its customers as well as depending on the behavior of customers in buying, using and evaluating the services provided.1.3 PurposeAs for the writing of this paper that is particular to fulfill Deut Midterm replacements, and in General to the introductory material about business and management.
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