Communication is the process by which the Communicator communicates a message against the communicators to get mutual understanding, which goes directly or through the media. This research aims to determine the pattern of communication conducted by the evil duck community in maintaining loyalty of its members. This research uses qualitative descriptive research methods. The technique of data collection in research is using interview and observation techniques. In qualitative research used abstractive logic inductive. The research results of the organizational communication pattern in maintaining the loyalty of the members of the Wicked Duck community is the current of the message carried out in communicating among its members, the flow of the message is the communication down the message that Received by the founder or chairman who is an invitation or a short message, forwarded to the public relation of evil duck, then spread by the public relation to all members of the evil duck simultaneously. The message could contain the event invitation of the Wicked Duck community itself, or invitations held by other communities who expect the presence of the evil duck community. The organization itself is a social unit consisting of organs that have their own duties and divisions of work but are interconnected and related to each other in order to do certain objectives. Organisations are an important part of human life in order to achieve common goals and ideals. The Evil Duck community is a restored community of 90 ' an Jadul motor in the era of a new factory. Wicked Duck is a community of hobbyists and lovers of Honda Motor Classic that aims to build fraternity through automotive containers located in Surabaya. This research aims to determine the pattern of communication conducted by the evil duck community in maintaining loyalty of its members. This research uses qualitative descriptive research methods. The technique of data collection in research is using interview and observation techniques. In qualitative research used abstractive logic inductive. The research results of organizational communication patterns in maintaining the loyalty of the members of the evil Duck community are the current messages that are carried out in communicating among its members. The research results of the organizational communication pattern in maintaining the loyalty of the members of the Wicked Duck community is the current of the message carried out in communicating among its members, the flow of the message is the communication down the message that The founder or the chairman who is an invitation or short message.
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