The viewpoint of this study refers to the stimulus response models to explain the appeal of a message or media that can provide a change of behavior. In addition, this study also based on social cognitive theory of gender is that gender formation occurs through the process of observing and imitating role models.
eksplanitif quantitative approach used in this study, supported by survey data collection techniques were performed in SDN 01 Peninggilan, Ciledug - Tangerang . The population was grader 4 and 5, amounting to 90 people, with a sample of 79 people with the calculation of random sampling.
The results obtained through simple regression test, ie the result of 24%. It is stated that the Barbie fashion appeal effect of 24% against femininity girls. And the value of the remaining 76% can be explained by other matters relating to the establishment of gender.
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