Penelitian ini dilakukan menggunaka

Penelitian ini dilakukan menggunakan metode Service Quality (Servqual) dengan melakukan analisis gap. Kuesioner disusun berdasarkan dimensi kualitas layanan dan kualitas produk. Pengambilan sampel dilakukan secara aksidental pada 100 responden. Analisis regresi linier sederhana menggunakan SPSS 16.0 dilakukan untuk mengetahui pengaruh antara penilaian kualitas layanan dan produk terhadap tingkat kepuasan responden.

Hasil (Inggris) 1:

The research was carried out using the method of Service Quality (Servqual) by conducting an analysis of the gap. The questionnaire was drawn up based on the dimensions of the quality of service and product quality. Sampling done in aksidental at 100 respondents. A simple linear regression analysis using SPSS 16.0 conducted to know the influence between product and service quality assessment against the level of satisfaction of respondents.

Hasil (Inggris) 2:

This research was conducted using Service Quality (SERVQUAL) to perform gap analysis. The questionnaire is based on the dimensions of quality of service and product quality. Sampling was conducted on 100 respondents accidental. Simple linear regression analysis using SPSS 16.0 was conducted to determine the effect of the assessment of the quality of services and products to the satisfaction level of respondents.