In carrying out the implementation of the marketing strategy of his, laena tour & travel is the strategy of integrated marketing communications (IMC - Integrated Marketing Communication) with this theory is a way to advertise the company combines various types of marketing communications activities, such as advertising (advertising), sales of individual (personal selling ), direct sales (direct marketing), sales promotion (sales promotion) and word of mouth communication (word of mouth). In other words is important in marketing a product is beriklanan strategy. Because in marketing a product, companies must select and create a strategy that is appropriate for promoting their products. This strategy is a way that is done by the company to achieve the goal.
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