Pocari Sweat merupakan minuman kese

Pocari Sweat merupakan minuman kesehatan yang diproduksi oleh perusahaan farmasi Otsuka (Jepang) Pharmaceutical Incorporated (OPPI). Pocari Sweat pertama kali diperkenalkan di Jepang pada tahun 1980 dan sejak itu telah menjadi favorit bagi konsumen Jepang. Minuman kesehatan ini merupakan minuman isotonik yang dapat membantu menggantikan cairan dan elektrolit yang hilang melalui keluarnya keringat. Hari ini, Pocari Sweat dinikmati oleh konsumen di 14 negara di seluruh dunia, termasuk Korea, Indonesia, Malaysia, Hong Kong, Cina, Thailand dan Uni Emirat Arab.
Pocari Sweat mulai masuk di pasar Indonesia pada tahun 1989 dan dikembangkan oleh PT. Amerta Indah Otsuka (AIO). Pada tahun 1991, pabrik Pocari Sweat didirikan di Lawang (Malang, Jawa Timur) untuk melayani kebutuhan pasar di Indonesia. Kemudian pada bulan Januari 2004, terjadi pemindahan pabrik ke Sukabumi, Jawa Barat hingga saat ini.
Pada awal masuknya ke Indonesia, Pocari Sweat mengalami masa sulit, kerugian selama lebih dari 10 tahun hingga pada tahun 2002, perusahaan dapat memperoleh keuntungan. Hal ini disebabkan pada saat awal penetrasi di Indonesia, persepsi masyarakat masih kabur terhadap produk, yang saat itu Pocari Sweat merupakan pelopor dari produk minuman isotonik Indonesia. Saat ini pemain di pasar minuman isotonik di Indonesia tidak lagi hanya Pocari Sweat, banyak pemain yang juga telah masuk dan bersaing di pasar ini, seperti Mizone, Powerade, Vitazone, Fatigon Hydro, dll. Sejak awal terbentuknya di Indonesia hingga kini, pasar minuman isotonik telah mengalami perubahan seiring dengan ketatnya persaingan yang ada. Pada akhirnya, karya tulis ini akan membahas pengembangan produk Pocari Sweat di tengah persaingan yang ada, secara khusus dipandang dari konsep manajemen pemasaran.

Hasil (Inggris) 1:

Pocari Sweat is a health drink produced by Otsuka Pharmaceutical company (Japan) Pharmaceutical Incorporated (OPPI). Pocari Sweat was first introduced in Japan in 1980 and since then it has become a favorite for consumers Japan. This is a health beverage drink isotonik which can help replace fluids and electrolytes lost through sweat secretion. Today, Pocari Sweat is enjoyed by consumers in 14 countries around the world, including Korea, Indonesia, Malaysia, Hong Kong, China, Thailand and the United Arab Emirates.Pocari Sweat is starting to enter the market in Indonesia in 1989 and developed by PT Amerta Indah Otsuka (AIO). In 1991, the factory was founded in Lawang Pocari Sweat (Malang, East Java) to serve the needs of the market in Indonesia. Then in January 2004, there was a transfer of factories to Sukabumi, West Java.At the beginning of its entry into Indonesia, Pocari Sweat is experiencing difficult times, the losses for over 10 years until in 2002, companies can gain an advantage. This is due at the time of initial penetration in Indonesia, the public perception is still a blur against the product, Pocari Sweat is the pioneer of Indonesia isotonik drink. Current players in the market in Indonesia isotonik drink is no longer just Pocari Sweat, a lot of players who have also entered and compete in this market, such as Mizone, Powerade, Vitazone, Fatigon Hydro, etc. Since the beginning of the formation in Indonesia until now, the market has undergone a change isotonik drink along with the intense competition there is. In the end, this paper will discuss the product development Pocari Sweat in the middle of the competition that exists, in particular of the concept of marketing management.

Hasil (Inggris) 2:

Pocari Sweat is a health drink that is produced by the pharmaceutical company Otsuka (Japan) Pharmaceuticals Incorporated (Oppi). Pocari Sweat was first introduced in Japan in 1980 and since then has become a favorite for Japanese consumers. This is a health drink isotonic drinks can help replace fluids and electrolytes lost through perspiration. Today, Pocari Sweat enjoyed by consumers in 14 countries around the world, including Korea, Indonesia, Malaysia, Hong Kong, China, Thailand and the United Arab Emirates.
Pocari Sweat began to enter the Indonesian market in 1989 and developed by PT. Amrita Indah Otsuka (AIO). In 1991, the factory was established in Lawang Pocari Sweat (Malang, East Java) to serve the needs of the market in Indonesia. Then in January 2004, the transfer of factories to Sukabumi, West Java until today.
In the early entry into Indonesia, Pocari Sweat experiencing difficult times, the losses for more than 10 years until in 2002, the company can make a profit. This is due at the beginning of penetration in Indonesia, the public perception is still vague on the product, then Pocari Sweat is a pioneer of isotonic drink Indonesia. The current players in the isotonic drink market in Indonesia is no longer just Pocari Sweat, a lot of players who also have come in and compete in this market, such as MIZONE, Powerade, Vitazone, Fatigon Hydro, etc. Since the beginning of the formation in Indonesia until now, isotonic drinks market has undergone changes along with the intense competition that exists. In the end, this paper will discuss the development of Pocari Sweat product in the middle of the competition, in particular in the light of the concept of marketing management.