Kelompok makanan ringan Desa Vokasi

Kelompok makanan ringan Desa Vokasi Dresi Wetan merupakan kelompok usaha yang terdiri dari ibu-ibu warga Dresi Wetan yang mengikuti pelatihan program Desa Vokasi dari pemerintah provinsi Jawa Tengah pada tahun 2009. Permasalahan yang dihadapi kelompok makanan ringan Dresi Wetan adalah: (1) kurangnya pengetahuan tentang manajemen dan kewirausahaan, (2) kurangnya kegiatan promosi, (3) kurang meluasnya distribusi produk, (4) variasi produk yang masih sedikit, dan (5) belum adanya pencatatan keuangan.
Berdasarkan permasalahan yang dihadapi kelompok makanan ringan Dresi Wetan, maka Tim KKN Desa Vokasi 2014 melakukan pendampingan usaha pada kelompok makanan ringan Desa Vokasi Dresi Wetan, meliputi: (1) melakukan pelatihan manajemen dan kewirausahaan, (2) melakukan kegiatan promosi dan publikasi, (3) mengembangkan saluran distribusi, (4) melakukan pelatihan ketrampilan pembuatan makanan ringan, dan (5) melakukan pelatihan dan pendampingan pencatatan keuangan.
Adapun hasil program KKN Vokasi yaitu: (1) setelah adanya pendampingan Tim KKN Vokasi 2014, ada peningkatan kemampuan manajemen dalam promosi seperti perbaikan kemasan produk dengan menggunakan label, dan peningkatan kemampuan inovasi produk, (2) setelah adanya pendampingan KKN Vokasi 2014, minat usaha makanan ringan meningkat, (3) semakin meluasnya wilayah pemasaran produk, dan (4) adanya pencatatan keuangan usaha setelah diadakannya pelatihan dan pendampingan pencatatan keuangan oleh Tim KKN Vokasi 2014.

Kata kunci: pendampingan, pelatihan, promosi, distribusi, inovasi

Hasil (Inggris) 1:

Group of students in Village snack Wetan Dresi is a business group consisting of citizen mothers Dresi Wetan Village training program that follows the Commissioner of the Government of the province of Central Java in 2009. The problems facing the Group snack Wetan Dresi is: (1) lack of knowledge of management and entrepreneurship, (2) lack of promotional activities, (3) lack of widespread distribution of the product, (4) products which are still a little variation, and (5) not having the financial record-keeping.Based on the problems facing the Group snack Dresi Wetan Village CCN Team, then Commissioner of 2014 do mentoring efforts on a group of students in Village snack Dresi Wetan, include: (1) conducting management training and entrepreneurship, (2) conducting promotional activities and publications, (3) developing distribution channels, (4) conduct skills training making snacks, and (5) conducting training and accompaniment of financial record-keeping. As for the results of the students in the CCN program: (1) after the mentoring students in 2014, the CCN team, there is an increase in promotion management capabilities such as improved product packaging using labels, and product innovation and improved skills, (2) after any mentoring students in 2014, CCN business interest snacks increase, (3) a widespread area of the marketing of products, and (4) the existence of financial record-keeping effort after the holding of the training and mentoring of financial record-keeping by the CCN Team students in 2014. Key words: mentoring, training, promotion, distribution, innovation