Top Manager: "Assalamuallaikum Wr.Wb. On this morning I would ask the manager of the division, especially sisters ilma marketing manager, and the rest of the production as well as the financial manager. To the manager pemesaran sister Ilma, how marketing our products over the last 1 month? " Marketing Manager:" Well, I will report marketing activities during the past month, demand fell by 45% from a month ago, we had a business as much as possible to improve market turnover but demand for our products day after day continue to decline. " Top Manager:" What? What I had not misheard ?, how can the market turnover declined so drastically, but we just add a raw material in the production and take the company's cash for it. What is the cause? " Marketing Manager:" We have been researching into the field that there is a kind of product as we are having more servings and has a distinctive aroma. Make consumers curious and switch to that product. " Top Manager:" Thanks for the explanation. On this case, we must quickly take measures so that the market can go back under our control. " Production Manager:" Do we have to create new products and increase the quality of the product ?. " Finance: I do not agree on that, you should consider again" If you add quality, funds expended definitely grow and create new products that have a higher price, if it does not affect consumers' purchasing power ?. " Top Management:" it was inevitable, by creating new products that require substantial funds, and also different raw materials and machinery that must be updated. Should we still run the old product but by increasing innovation in the product. " Production Manager:" How can we make the klau instant noodles taste a wide variety of traditional cuisine in different countries, to see consumer preferences on the traditional cuisine of other countries. " Management Pem. "And to be reached at all among consumers both children, adults to seniors. According to my observations, at this time among adolescents and adults have to know the culture korea, both from art to food, one of the traditional cuisine "bulgogi" these dishes also have the right flavor in the tongue of Indonesia, so it can reach all of the market rate in Indonesia. " Top Manager: I think I agree with you" Okay, we can take the innovation of suadari Ilma. Is the production of ready made it ?. Management Production: "Ready, the production will strive to cooperate with the chef from south korea original, for the success of this product."
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