CHAPTER IIDISCUSSION2.1 Introduction to Business2.1.1 Understanding the businessBusiness is an organization that sells goods or services to consumers or other businesses, to get the highest possible profit. Historically, the business comes from the business that comes from the base of the busy which means "busy". In a sense, been busy working on the activity and jobs that bring in profits. Kapatalis in economics, most businesses owned by private parties, business formed for profit and increase the prosperity of its owner.Etymologically, the business is the State where a person or group of people busy doing work that is making a profit. Broadly, a business is an activity that is performed by the individual or group of people (organizations) that creates value through the creation of goods and services to meet community needs and maximum profit through transakasi. There are several definitions of the business of some of the characters include:a. According to Hughes and Kapoor: "Business is the organized effort of individuals to produce and sell for a provit, the goods and services that satisfy societies needs. The general business terms refer to all such efforts within a society or within an industry ", which means business is an activity organized individual efforts to produce and sell goods and services in order to obtain an advantage in meeting the needs of the community and there is in the industry.b. According to Musselman and Jackson: business is an activity that meets the needs and desires of the economical society and companies organized to engage in such activities.c. According to Griffin and Ebert: "Business is an organization that provides goods or services toearn provit in order", which means business is an organization that provides goods and services and aims to generate profit (profit). (1996)d. According to Allan Afuah: is a set of Business activities conducted to develop stronger way of creating and transforming various resources into goods or services desired consumers. (2004).2.1.2 business goalsIn doing business or entrepreneurship of course we have a goal, we should seek prior to processing the material to make products needed by consumers, namely in the form of goods and services. Whereas, the purpose of the company is getting the maximum profit, i.e. a reward obtained by the company from providing a product for consumers.
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