ABSTRAK Penelitian ini dilakukan un

ABSTRAK


Penelitian ini dilakukan untuk mengetahui dan menganalisis pengaruh visibility, credibility, Attraction, power model iklan terhadap keputusan pembelian produk Kuku Bima Ener-G! di Keude Krueng Geukueh Kecamatan Dewantara serta variabel yang paling dominan berpengaruh terhadap keputusan pembelian produk Kuku Bima Ener-G! di di Keude Krueng Geukueh Kecamatan Dewantara. Data yang digunakan dalam penelitian ini adalah data primer melalui kuisioner.
Populasi dalam penelitian ini adalah seluruh kalangan yang menggunakan multivitamin minuman Kuku Bima Ener-G! di Keude Krueng Geukueh Kecamatan Dewantara Kabupaten Aceh Utara yang bersifat infinitif. Jumlah sampel sebanyak 96 responden. Pengambilan sampel yang digunakan oleh penulis adalah menggunakan metode nonprobability sampling. Data dianalisis menggunakan model analisis regresi linier berganda.
Hasil Penelitian menemukan bahwa Visibility berpengaruh secara significant terhadap keputusan pembelian kuku Bima Ener-G. Credibility tidak berpengaruh secara significant terhadap keputusan pembelian kuku Bima Ener-G. Atrraction tidak berpengaruh secara significant terhadap keputusan pembelian kuku Bima Ener-G. power tidak berpengaruh secara significant terhadap keputusan pembelian kuku Bima Ener-G. Variabel Visibility merupakan variabel yang paling dominan berpengaruh terhadap keputusan pembelian kuku Bima Ener-G di Keude Krueng Geukueh Kecamatan Dewantara. Hasil pengujian determinasi menunjukkan variabel Visibility, credibility, attraction, power dapat menjelaskan pengaruhnya terhadap keputusan pembelian sebesar 12,7%, sisanya sebesar 87,3% keputusan pembelian kuku Bima Ener-G dipengaruhi oleh variabel lain yang tidak dimasukkan dalam model penelitian ini.



Kata Kunci: visibility, credibility, Attraction, power, keputusan pembelian

Hasil (Inggris) 2:

ABSTRACT This study was conducted to determine and analyze the influence of visibility, credibility, Attraction, power model of advertising on product purchasing decisions Kuku Bima Ener-G! in Keude Krueng Geukueh District of Dewantara well as the most dominant variable influence on product purchasing decisions Kuku Bima Ener-G! in at Keude Krueng Geukueh District of Dewantara. The data used in this study are primary data through questionnaires. The population in this study are all people who use multivitamins drinks Kuku Bima Ener-G! in Keude Krueng Geukueh Dewantara District of North Aceh District that are infinitive. The total sample of 96 respondents. The sample used by the author is using nonprobability sampling method. Data were analyzed using multiple linear regression analysis model. Research found that Visibility significant influence on purchasing decisions nail Bima Ener-G. Credibility does not significantly influence the purchasing decision nails Bima Ener-G. Atrraction no significant influence on purchase decisions nail Bima Ener-G. power is not significantly influence the purchasing decision nails Bima Ener-G. Visibility variable is the variable most dominant influence on purchasing decisions nail Bima Ener-G in Keude Krueng Geukueh District of Dewantara. The test results showed a variable determination Visibility, credibility, attraction, power can explain its influence on purchasing decisions by 12.7%, while the remaining 87.3% of purchase decisions nail Bima Ener-G is influenced by other variables not included in this research model. Words Keywords: visibility, credibility, Attraction, power, purchasing decisions