Pocari Sweat mulai memasuki pasar I

Pocari Sweat mulai memasuki pasar Indonesia tahun 1990. Pertama kali masuk ke Indonesia hanya 30.000 kaleng setahun, kata Yoshihiro Bando. Inipun harus didatangkan dari pabrik minuman Pocari Sweat di Korea Selatan. Namun mulai tahun 1991, Perusahaan Otsuka Pharmaceutical, sebuah perusahaan farmasi di Jepang yang menjadi produsen minuman Pocarimemutuskan untuk berinvestasi di Indonesia dengan nilai investasi awal US$ 6 juta. Otsuka Pharmaceutical di Indonesia memiliki enam anak perusahaan dan salah satunya yakni PT Amerta Indah Otsuka (AIO) sebuah perusahaan yang bergerak dalam bidang bisnis minuman kesehatan dengan merek Pocari Sweat. Pada tahun 1991, AIO mendirikan pabrik di Lawang (Malang, Jawa Timur) yang memproduksi minuman Pocari. Pada waktu itu pabrik memiliki kapasitas produksi 7 juta kaleng per bulan. Pabrik di Lawang beroperasi selama 13 tahun (1991- 2004), pada bulan Januari 2004 diputuskan memindahkan pabrik ke Sukabumi. Pertimbangannya untuk lebih menekan biaya produksi dan transportasi serta memberikan kemudahan penyediaan bahan baku. Pabrik penghasil minuman Pocari diSukabumi saat ini telah mampu memproduksi 14 juta kaleng per bulan yang menyerap 150 pekerja.
Pocari Sweat terus berkembang. Hal inilah yang mengundang pesaing untuk terjun menikmati minuman isotonic. Salah satunya ternyata adalah produksi Danone-Aqua yang muncul dengan nama Mizone. Sedangkan lainnya, Vita Zone walaupun mengusung nama produsen Sun Green, namun ternyata adalah produksi salah satu produsen lokal terkemuka juga. Sedangkan jauh sebelum kemunculan Zporto, sebenarnya telah cukup banyak produsen lain yang juga berusaha untuk merebut dominasi pasar minuman isotonik dari tangan Pocari Sweat. Agaknya hal ini dipicu karena keberhasilan Pocari Sweat yang dari tahun ke tahun dengan tekun berusaha menimbulkan animo positif pasar Indonesia untuk minuman jenis ini. Padahal dulu sebelum Pocari Sweat masuk, Gatorade sudah lebih dahulu patah arang dan kabur meninggalkan pasar Indonesia.

Hasil (Inggris) 1:

Pocari Sweat began to enter Indonesia's market in 1990. First entry into Indonesia only 30000 cans a year, said Yoshihiro Bando. The program had to be brought in from a factory drink Pocari Sweat in South Korea. However, beginning in 1991, the company Otsuka Pharmaceutical, a pharmaceutical company in Japan which became the beverage manufacturer Pocarimemutuskan to invest in Indonesia with an initial investment value of US $ 6 million. Otsuka Pharmaceutical in Indonesia has six subsidiaries and one of them namely PT Amerta Indah Otsuka (AIO) is a company engaged in the field of health drinks business with brands of Pocari Sweat. In 1991, the AIO set up factories in Lawang (Malang, East Java) that produce drinks Pocari. At that time the factory has a production capacity of 7 million cans per month. The factory in Lawang in operation for 13 years (1991-2004), in January 2004, it was decided to move the factory to Sukabumi. The reasoning for the more pressing costs of production and transportation as well as provide ease the provision of raw materials. Pocari drink-producing factory currently has diSukabumi is capable of producing 14 million cans per month which absorb 150 workers. Pocari Sweat is constantly evolving. It invites competitors to plunge isotonic drink. One of them turned out to be the production of Aqua-Danone that appears with the name of Mizone. While the other, Vita Zone although the manufacturer naming Sun Green, but it is the production of one of the leading local manufacturers as well. While long before the emergence of Zporto, actually have quite a lot of other manufacturers are also trying to seize the market dominance of isotonik drink Pocari Sweat. Presumably this was triggered because of the success the Pocari Sweat over the years diligently trying to engender positive market Indonesia animo to drink of this type. Whereas it used to be before the incoming Pocari Sweat, Gatorade has already discouraged first and escaped leaving Indonesia market.

Hasil (Inggris) 2:

Pocari Sweat began to enter the Indonesian market in 1990. The first time into Indonesia only 30,000 cans a year, said Yoshihiro Bando. This must be shipped from the factory drink Pocari Sweat in South Korea. However, beginning in 1991, Otsuka Pharmaceutical Company, a pharmaceutical company in Japan that became Pocarimemutuskan beverage manufacturers to invest in Indonesia with an initial investment of US $ 6 million. Otsuka Pharmaceutical in Indonesia has six subsidiary companies and one of them is Amerta Indah Otsuka (AIO) a company engaged in the business of health drinks under the brand Pocari Sweat. In 1991, AIO set up factories in Lawang (Malang, East Java) that produce beverages Pocari. At that time the plant has a production capacity of 7 million cans per month. Lawang factory in operation for 13 years (1991- 2004), in January 2004 it was decided to move the factory to Sukabumi. The consideration to further reduce the cost of production and transportation as well as provide facilities supplying raw materials. Factories producing beverages Pocari diSukabumi is now capable of producing 14 million tins per month absorb 150 workers.
Pocari Sweat continues to grow. This is what invites competitors to plunge isotonic drink. One of them turned out to Danone-Aqua production that appears with the name MIZONE. While others, although Vita Zone carries the name of the manufacturer Sun Green, but in fact it is the production of one of the leading local manufacturers as well. Meanwhile, long before the emergence of Zporto, actually has quite a lot of other manufacturers are also trying to seize the market dominance of the hand isotonic drink Pocari Sweat. Presumably this is because the success of Pocari Sweat triggered from year to year diligently trying to generate positive interest Indonesian market for these types of drinks. Whereas before entering Pocari Sweat, Gatorade had already broke and fled the Indonesian market.