Abstract
Pudding Sarab is a pudding that combines a variety of vegetables, potatoes, fruit and chocolate. This idea was initiated by the personal experience of one member of our group which sister difficult to eat vegetables and the like picky eating vegetables. As we all know eating vegetables is very important especially in infancy. To the idea of making this pudding will try our Sarab realized.
We are trying to expand our market share by creating a powerful marketing strategy either through market segmentation, target market, as well as brand positioning. Promotions also we do to introduce our products so that our products can be accepted by society and do not hesitate to choose our products. Our promotions done by spreading leaflets, create an account "Pudding Sarab" on social media facebook, instagram, Blackbarry massanger, and the line is expected to disseminate our campaign. Innovation that we do both of taste and shape are expected to lure customers.
The main benefit to be obtained from these efforts is to foster entrepreneurship through entrepreneurial experience that we have acquired. In addition, we expect our efforts to address the problem of children who are difficult to eat vegetables experienced by the mother or only meets nutritional intake for the community. And of course, presented in a way that is clean and healthy.
Keywords: Pudding Sarab, Marketing Strategy, Entrepreneurship
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