In This study, parents of preschools were taken as the research objects, and 400 questionnaires were distributed by convenience sampling. The effective questionnaires were analyzed and verified by descriptive statistical analysis, reliability analysis, validity analysis, correlation analysis and hierarchical regression analysis. The results showed that there was a positive correlation between the brand image of preschools and the spontaneous behavior of customers Therefore, brand image is helpful to strengthen the positive emotion of parents, improve the customer loyalty, cooperation , participation and other spontaneous behaviors. The results of this analysis can be used as practical reference and suggestions for kindergarten operators to have a positive emotional impact on customers in brand image management. ...
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