Business services is primarily a business intangibles, which can meet the needs and desires of consumers. One of the services business is business aviation. The main component of business aviation is the airline or airlines. The airline is an organization that provides flight services for passengers or goods. The airline company has hired or aircraft to provide transport services. Airlines can also be formed partnerships or alliances with other airlines fatherly strengthen its flight path coverage through a hub and spoke concept.
In a service business, there were 7 components of the marketing mix, or often referred to as the marketing mix. Kotler (2000) argues that the marketing mix is a set of marketing tools that companies use to achieve the objectives in the target market. In general, in marketing there are four basic principles of the marketing mix (marketing mix) comprising 4 P, the product (product), price (price), where (place), and promotion (promotion). While in the marketing of services known as 7 P, where 3 P next is a process (process), those (people), and the physical evidence (physical evidence).
Seven of the marketing mix in business aviation services are described as follows:
Product (Product) namely the goods or services produced for use by the consumer in order to meet the needs and provide satisfaction. Things were classified products in business aviation services between the Other: The aircraft is a large, modern, Focusing on aviation safety, food and snacks quality, service baggage reliable and trustworthy, seating on the plane were comfortable and not cramped, Options schedules low, attractive Frequent Flyer Program;
Price (Price). Components of the price is the only element of the marketing mix that provides revenue for the company, while the other three elements (products, distribution channels, and promotions) are the causes of cost / expense. Things that are classified as a distribution channel in the business-aviation services among others: Prices are cheap, Rates upper limit, lower limit price, the corresponding price of low-quality, cheap price but with minimal service, Discount pieces / discount price; Price Group,
Place (Points or Distribution Channel). The role of distribution channels is a marketing activity that seeks to facilitate the delivery of goods and services from companies to consumers. Things that are classified as a distribution channel in the business-aviation services among others: a convenient ticket booking through the call center, online booking Facility (Web / SMS), Ease of reaching Agent / Sales Office, Ease of payment E-ticketing;
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