Semakin pesatnya perkembangan ilmu

Semakin pesatnya perkembangan ilmu pengetahuan dan teknologi yang seiring dengan petumbuhan dan perkembangan perekonomian di era globalisasi, banyak perusahaan dituntut untuk lebih kreatif dalam memasarkan hasil produksinya melalui strategi pemasaran. Salah satu strategi pemasaran yang dinilai memiliki pengaruh terhadap konsumen adalah melalui iklan. Iklan juga memiliki peran dalam meningkatkan jumlah produksi dan penjualan. Tujuan dari penelitian ini (1) Menganalisis efektifitas iklan sepeda motor Honda terhadap keputusan pembelian sepeda motor Honda. (2) Menganalisis faktor-faktor yang mempengaruhi terhadap keputusan pembelian konsumen untuk pembelian sepeda motor Honda. Penyebaran informasi yang dilakukan melalui iklan televisi (F) mengenai iklan motor Honda secara efektif dapat mempengaruhi sampai kepada pembelian nyata (P), yaitu melalui pengenalan merek (B) yang merupakan landasan untuk terciptanya sikap (A) dan kepercayaan konsumen (C). Selanjutnya sikap konsumen (A) dapat memacu niat beli (I) serta melakukan pembelian nyata (P) dengan membeli sepeda motor Honda. Pesan iklan menjadi lebih efektif mempengaruhi niat beli hingga pembelian nyata melalui variabel pengenalan merek (B) yang merupakan variabel antara, artinya variabel pengenalan merek (B) dapat memperkuat pengaruh variabel pesan iklan (F) ke sikap konsumen (A). Nilai Good of Fit untuk semua variabel yang diuji menunjukkan hasil yang signifikan.

Hasil (Inggris) 1:

The rapid development of science and technology in line with the growth and development of the economy in the era of globalization, many companies are expected to be more creative in marketing the results of production through marketing strategies. One of the marketing strategies that are judged to have an impact on consumers is through advertising. The ad also has a role in increasing the number of production and sales. The purpose of this research (1) Analyzing the effectiveness of advertising motorcycles Honda of Honda motorcycle purchasing decisions. (2) Analyze factors that affect the purchasing decisions of consumers against purchasing motorcycles for Honda. Dissemination of information is done through television commercials (F) regarding the Honda ads effectively can affect up to purchase real (P), i.e. through brand recognition (B) which is the Foundation for the creation of an attitude (A) and (C) consumer confidence. Further consumer attitudes (A) can spur buying intentions (I) as well as make purchases real (P) by buying a Honda motorcycle. Advertising message to more effectively influence the purchasing intentions to purchase real variables through brand recognition (B) which is variable between variables, it means brand recognition (B) variable influence can amplify ad messages (F) into consumer attitudes (A). The value of a Good Fit for all the variables that were tested showed significant results.

Hasil (Inggris) 2:

The rapid development of science and technology in line with the economy's growth and development in the era of globalization, many companies are required to be more creative in marketing their products through marketing strategies. One of the marketing strategies that are considered to have an influence on consumers is through advertising. Advertising also has a role in increasing the number of production and sales. The purpose of this study (1) to analyze the effectiveness of advertising on the Honda motorcycle Honda motorcycle purchase decision. (2) Analyze the factors that influence the purchase decisions of consumers to purchase Honda motorcycles. Dissemination of information is done through television commercials (F) of the Honda motorcycle ad can effectively influence up to the purchase of real (P), namely through the introduction of a brand (B) which is the foundation for the creation of an attitude (A) and consumer confidence (C). Furthermore, consumer attitudes (A) can spur purchase intention (I) as well as make a purchase (P) with the purchase of Honda motorcycle. Advertising message to more effectively influence purchase intention to purchase real variables through the introduction of a brand (B) which is variable between, meaning that the variable brand recognition (B) can strengthen the effect of variable message advertising (F) to consumer attitudes (A). Good value of Fit for all variables tested showed significant results.