I. DASAR PEMIKIRANSebagai aparatur

I. DASAR PEMIKIRAN

Sebagai aparatur pemerintahan yang berada di Kota Yogyakarta, tentunya harus dapat menyesuaikan diri dengan Kota Yogyakarta yang sangat kental dengan kebudayaan, pendidikan, dan keramahannya. Dalam hal ini, para pejabat di jajaran Pemerintah Kota Yogyakarta harus dapat mempertahankan kearifan lokal yang ada di Kota Yogyakarta. Selain dituntut untuk dapat menerapkan kebudayaan Yogyakarta, para pejabat di jajaran Pemerintah Kota Yogyakarta juga harus dapat memeberikan pelayanan yang baik untuk masyarakat. Pelayanan yang baik adalah hal yang sangat mutlak dilakukan aparatur pemerintahan. Citra yang baik dapat terwujud dengan adanya pelayanan yang maksimal untuk masyarakat. Pada saat ini daya kritis masyarakat Kota Yogyakarta sudah semakin tinggi. Maka dari pada itulah, para pejabat di jajaran Pemerintah Kota Yogyakarta harus mampu menerapkan Good Governance.
Media ini diterbitkan dengan maksud untuk lebih meningkatkan kinerja aparatur pemerintahan di jajaran Pemerintah Kota Yogyakarta. Media ini digunakan sebagai media komunikasi baik antara para pejabat di jajaran Pemerintahan Kota Yogyakarta atau antara masyarakat dengan Pemerintah. Hal ini dimaksudkan karena para pejabat di jajaran Pemerintah Kota Yogyakarta harus mampu memberikan pelayanan yang baik untuk masyarakat. Tugas pokok seorang aparatur pemerintahan harus mampu melayani masyarakat dengan sebaik- baiknya. Selain itu penerbitan media ini juga bermanfaat untuk memberikan wawasan kebudayaan Yogyakarta bagi masyarakat umumnya dan bagi para pejabat di jajaran Pemerintah Kota Yogyakarta khususnya.
Segmentasi dari pembaca media ini adalah para pejabat dan karyawan di jajaran Pemerintah Kota Yogyakarta khususnya dan masyarakat umumnya. Dari pemerintahan, media ini bermanfaat sebagai media komunikasi dengan seluruh karyawan di jajaran Pemerintah Kota Yogyakarta dan memberikan wawasan tentang kebudayaan Yogyakarta. Sedangkan dari masyarakat, media ini bermanfaat untuk media komunikasi dengan Pemerintah Kota Yogyakarta dan memberikan wawasan tentang kebudayaan Yogyakarta. Sehingga diharapkan dari masyarakat dapat menarik para wisatawan agar Pariwisata di Yogyakarta dapat lebih baik.
Dari hasil riset atau observasi sebelumnya, penerbitan media internal di Pemerintah Kota Yogyakarta sangat diperlukan. Hal ini terbukti dengan banyaknya responden yaitu seluruh karyawan Pemerintah Kota Yogyakarta yang mendukung diadakannya penerbitan media internal di Pemerintah Kota Yogyakarta. Hal ini tentunya sangat positif bagi kemajuan Pemerintah Kota Yogyakarta. Selain itu, nilai lebih dari penerbitan media internal ini adalah dapat memberikan citra baik Pemerintah Kota Yogyakarta di mata masyarakat. Selain itu, Pemerintah Kota Yogyakarta bisa dijadikan percontohan pemerintah yang menerapkan system modern tetapi tetap mengedepankan kearifan lokal. Tentunya hal ini sangat memberikan baik itu pengaruh maupun hal positif bagi Pemerintah Kota Yogyakarta.

II. JENIS DAN NAMA MEDIA

Nama Media : Suara Kota Jogja
Bentuk : Majalah
Periode : Peiode terbit bulanan
Ukuran : 20cm X 25 cm
Tebal Halaman : 35 halaman
- Halaman Berita : 30 halaman
- Halaman Iklan : 5 halaman
Jenis Kertas
- Sampul : Art paper Glossy
- Dalam : Art paper Ivory

III. TUJUAN

- Tujuan Umum : Tujuan dari penerbitan media internal ini adalah untuk meningkatkan citra Pemerintah Kota Yogyakarta di mata masyarakat dan meningkatkan Pariwisata yang ada di Yogyakarta.
- Tujuan Khusus : Untuk lebih meningkatkan kualitas kinerja seluruh karyawan di jajaran Pemerintah Kota Yogyakarta dan membangun komunikasi antara karyawan satu dengan karyawan yang lainnya.

Dari hasil riset/ observasi yang pernah dilakukan, banyak masukan dari karyawan yang menyebutkan bahwa Pemerintah Kota Yogyakarta memerlukan sebuah media sebagai alat komunikasi dan sebagai alat untuk menyampaikan gagasan baik dari para karyawan Pemerintah Kota Yogyakarta maupun dari masyarakat umumnya. Maka dari pada itu, kami berinisiatif untuk membuat media internal ini sebagai alat komunikasi baik antar karyawan maupun dengan masyarakat.

IV. SASARAN PEMBACA

Sasaran pembaca dari media internal ini adalah seluruh karyawan Pemerintah Kota Yogyakarta dan masyarakat. Hal ini dipilih sebagai sasaran pembaca karena memang sudah ada pertimbangan terlebih dahulu.
Untuk seluruh karyawan Pemerintah Kota Yogyakarta, media internal ini memang dibuat khusus untuk sebagai alat komunikasi. Apabila dilihat dari segi geografis, sasaran pembaca ini sangat dekat dengan proses produksi media internal. Sehingga, secara langsung seluruh karyawan Pemerintah Kota Yogyakarta dapat menyikapi dan menerima media internal ini dengan baik. Selain itu, dengan adanya media internal ini para karyawan dapat memanfaatkannya dengan maksimal demi peningkatan kinerja.
Untuk masyarakat yang menjadi sasaran pembaca adalah masyarakat yang bermukim di sekitar kantor Pemerintah Kota Yogyakarta. Masyarakat yang dijadikan sasaran pembaca adalah rentang umur 18- 60 tahun. Hal ini dipilih agar para pembaca dapat memberikan tanggapan atau respon terhadap Pemerintah Kota Yogyakarta demi kemajuan kinerja Pemerintah Kota Yogyakarta. Selain itu, dengan adanya media internal ini diharapkan masyarakat menjadi tambah wawasan dalam pariwisata dan tata pemerintahan di Kota Yogyakarta. Dari segi behavior diharapkan masyarakat dapat menjadi lebih kritis terhadap Pemerintah Kota Yogyakarta.

V. ISI MEDIA

a. Rumusan Umum
Di dalam media internal ini akan disajikan beberapa rubrik yang dapat mewakili Pemerintah Kota Yogyakarta dan memeberikan citra yang baik terhadap masyarakat. Rubrik yang dipilih juga disesuaikan dengan kondisi atau berita yang sedang hangat di sekitar Kota Yogyakarta atau di internal Pemerintah Kota Yogyakarta sendiri. Rubrik yang akan dikeluarkan meliputi Topik Utama, Sosial, Politik, Ekonomi, Pariwisata, Warta Jogja, Event, dan Opini.
b. Rumusan Rubrikasi
1. Topik Utama
Topik Utama akan membahas berita yang sedang hangat di kalangan Pemerintah Kota Yogyakarta, pada rubrik ini ditujukan untuk peningkatan kinerja karyawan di jajaran Pemerintah Kota Yogyakarta.
2. Sosial
Pada rubrik ini akan dibahas permasalahan social yang sedang berkembang di masyarakat baik di sekitar Kota Yogyakarta atau di lingkup nasional.
3. Politik
Keadaan Politik di sekitar Kota Yogyakarta akan dibahas di rubrik politik. Hal ini bermanfaat untuk memberikan info tentang keadaan politik yang sedang berkembang.
4. Ekonomi
Kondisi perekonomian baik di sekitar Kota Yogyakarta atau di skala nasional akan dibahas di rubric ekonomi.
5. Pariwisata
Pada rubric ini akan disajikan beberapa obyek wisata yang ada di Yogyakarta dan akan dibahas. Hal ini dimaksudkan untuk menarik wisatawan untuk berkunjung ke Yogyakarta.
6. Warta Jogja
Pada rubric ini akan membahas berita yang sedang hangat di sekitar Kota Yogyakarta.
7. Event
Pada rubric event, akan ditampilkan beberapa event di Kota Yogyakarta beserta dengan dokumentasi foto- fotonya.
8. Opini
Pada rubric ini akan diberikan kesempatan kepada karyawan atau masyarakat Kota Yogyakarta terkait Pemerintah Kota Yogyakarta. Hal ini dimaksudkan untuk kemajuan Pemerintah Kota Yogyakarta dalam segi pelayanan terhadap masyarakat.
c. Teknik penyajian dalam setiap rubric tentunya berbeda- beda, tetapi secara umum untuk teknik penyajian pada media internal ini menggunakan metode wawancara dan artikel bergambar.
d. Pembagian halaman dalam media internal ini meliputi:
1. Topik Utama 5 halaman.
2. Sosial 3 halaman.
3. Politik 3 halaman.
4. Ekonomi 4 halaman.
5. Pariwisata 4 halaman.
6. Warta Jogja 3 halaman.
7. Event 5 halaman.
8. Opini 3 halaman.
9. Iklan 5 halaman.






VI. PERSONALIA

Dalam pembuatan Majalah sebagai media internal ini tentunya membutuhkan personil yang cukup banyak agar dalam pembuatannya dapat berjalan secara maksimal dan sesuai harapan. Tentunya dalam pembagian di setiap bagian sudah melalui pertimbangan sebelumnya. Pada media internal ini ada 16 personil yang terlibat dalam pembuatan majalah media internal Pemerintah Kota Yogyakarta.
Pembagian dalam proses pembuatan media internal ini meliputi, Pemimpin redaksi 1 orang, Redaktur pelaksana 1 orang, Redaksi Topik utama 1 orang, Redaksi Sosial 1 orang, Redaksi Politik 1 orang, Redaksi Ekonomi 1 orang, Redaksi Pariwisata 1 orang, Redaksi warta jogja 1 orang, Redaksi Event 1 orang, Redaksi Opini 1 orang, Reporter 2 orang, dan Photographer 2 orang.

VII. PENUTUP

Pemerintah Kota Yogyakarta sangat memerlukan alat komunikasi baik dengan sesama karyawan maupun dengan masyarakat. Maka daripada itu, majalah media internal ini sangat perlu untuk diterbitkan. Hal ini dimaksudkan agar dapat meingkatkan kualitas kinerja karyawan yang ada di jajaran Pemerintah Kota Yogyakarta dan memberikan citra baik Pemerintah Kota Yogyakarta terhadap masyarakat
Semoga dengan proposal ini, media internal Pemerintah Kota Yogyakarta dapat disetujui untuk penerbitannya agar dapat lebih meningkatkan citra Pemerintah Kota Yogyakarta dan meningkatkan kualitas kinerja seluruh karyawan di jajaran Pemerintah Kota Yogyakarta.

Hasil (Inggris) 1:

I. RATIONALEAs the apparatus of Government is the city of Yogyakarta, surely should be able to adjust to a very condensed City with culture, education, and hospitality. In this case, officials in the City Government ranks should be able to maintain the local wisdom in Yogyakarta. In addition to being required to be able to implement a culture of Yogyakarta, officials in the City Government ranks should also be able to give a good service to the community. Good service is the very thing that absolutely done apparatus of Government. A good image can be realized with a maximum service to the community. At this point the critical community resources of Yogyakarta city is getting high. So on that, officials in the ranks of the Government of the city should be able to implement Good Governance.The media is published with a view to further enhance the performance of the apparatus of Government in the ranks of the Government. This media is used as a medium of communication between officials in the ranks of Government or between society and the Government. It is intended because officials in the ranks of the Government of the city should be able to provide a great service to the community. Basic tasks of a government apparatus should be able to serve the community with the best of the good news. In addition to publishing media is also beneficial to give insight into the culture of Yogyakarta for society in General and for Government officials in the ranks of the city in particular. Segmentation of media reader these are officials and employees in the ranks of the Government of the city in particular and society in General. From the Government, the media is beneficial as a medium of communication with all employees in the ranks of the Government of the city of Yogyakarta and gives an insight into the culture. While from the public, the media is beneficial to the medium of communication with the Government of the city of Yogyakarta and gives an insight into the culture. So expect from the community can attract tourists so that tourism in Yogyakarta can be better.From the results of research or observation earlier, internal media publication in the Government of the city of Yogyakarta is indispensable. This is proven by the large number of respondents i.e. all employees Government of Yogyakarta which supports the holding of internal media publication in the City Government. This is certainly very positive for the progress of the Government of the city of Yogyakarta. In addition, more value from this internal media publication is able to give a good image of the City Government in the eyes of the community. In addition, the City Government can be used as pilot Governments that apply modern system but upholding local wisdom. Of course it is very good giving it the influence nor the positive thing for the Government.II. TYPE AND NAME OF MEDIAMedia Name: Voice Of Jogja CityForms: MagazinePeriod: Period published monthlySize: 20 cm X 25 cmThick pages: page 35-News page: 30 pages-Page ads: 5 pagesPaper Type -Cover: Art Glossy paper-In: Art paper IvoryIII. PURPOSE-General purpose: the purpose of publishing this internal media is to improve the image of the City Government in the eyes of the public and boost tourism in Yogyakarta.Specific objectives: to further improve the quality of the performance of all employees in the ranks of the Government of the city of Yogyakarta and build communication between employees at one with other employees.From the results of research/observation ever made, a lot of input from employees who said that the City Government requires a media as a communication tool and as a means to convey the idea of good Government employees from the city or from the community generally. Then, we take the initiative to make this internal media as a means of communication between employees as well as with the community.IV. TARGET READERSHIPThe target readership of this internal media are all employees of the City Government and the community. This was chosen as a target because the reader already is a consideration in advance.For all employees of the Government of Yogyakarta city, internal media is indeed created specifically for as a means of communication. When viewed in terms of geographic, target readership is very close to the internal media production process. So, all employees directly the City Government can addressing and receive internal media this well. In addition, the existence of this internal media employees can exploit it to the maximum for the sake of improved performance.The target for the general reader is a community based around the offices of the City Government. The Community Foundation of the target readers are the ranges of age 18-60 years. This is chosen so that the readers can give a response or a response to the Government of the city of Yogyakarta for the progress of the Government's performance. In addition, with the internal media community is expected to be the added insight in governance and tourism in Yogyakarta. In terms of behavior expected of the community can become more critical of the Government.V. MEDIA CONTENTa General Formulation.In this internal media will be presented some of the rubrics which can represent the Government of Yogyakarta and give a good image to the community. The selected rubrics are also adapted to the conditions or news that are warm around the city or on the internal Government of Yogyakarta itself. Rubric which will be issued covering the major topics, social, political, economic, tourism, News, events, and opinions.b. Formula Rubrikasi1. Main topicThe main topic will discuss the news that being warm among Government of Yogyakarta, in this section is intended for improvement of performance of employees in the ranks of the Government.2. SocialIn this section will be discussed the problems emerging in the social community around the City or on a national scope.3. PoliticsPolitical circumstances around the city will be discussed in the political section. It is beneficial to provide info about the State of politics.4. The economyThe condition of the economy around the City or on a national scale will be discussed in the rubric.5. TourismIn this rubric will be presented some of the tourist attractions in Yogyakarta and will be discussed. It is meant to attract tourists to pay a visit to Yogyakarta.6. News of JogjaIn this rubric will discuss the news that were warm around the city.7. the EventIn the event, the rubric will be shown some event in the city of Yogyakarta along with photo-documentation of the photo.8. OpinionIn this rubric will be given the opportunity to employees or the community of Yogyakarta Yogyakarta City Government related. It is meant for the Betterment of the City Government in terms of service to the community.c. presentation Techniques in each rubric is certainly different, but in General for the presentation of the techniques on this internal method using media interview and pictorial articles.d. internal media page in the Division include:1. Main topic 5 pages.2. Social 3 page.3. The politics of 3 pages.4. The Economics of 4 pages.5. Tourism 4 page.6. News of Jogja, 3 pages.7. the 5 Event page.8. Opinion 3 page.9. Ad 5 pages.VI. PERSONNELIn making Magazines as a medium this certainly requires internal personnel quite a lot in order to make runs to the maximum and according to expectations. Surely in the apportionment of each part is through previous consideration. On this internal media there are 16 personnel involved in the manufacture of internal Government media magazine.The Division is in the process of making these include internal media, editor-in-Chief Managing Editor, 1 person 1 person, editor of the main topic 1 person, 1 Social Editor of people, the political editor of 1 person, Economic editor of 1 person, 2 people Tourism Editorial, editor of News Editorial people, Yogyakarta 1 Event 1 person, Editorial Opinion 1 person, 2 person, Reporter and Photographer 2 people.VII. CLOSINGThe City Government is in need of a good communication tool with your fellow employees or the public. Then instead of it, the magazine's internal media is very necessary for publication. This is intended to be able to raise the quality of the performance of existing employees in the ranks of the Government of the city and give a good image of the Government of the city of Yogyakarta on the communityHopefully with this proposal, the internal Government of Yogyakarta media can be approved for publication in order to further enhance the image of the Government of the city and improve the quality of the performance of all employees in the ranks of the Government.

Hasil (Inggris) 2:

I. RATIONALE As government officers who were in the city of Yogyakarta, must be able to adjust to the city of Yogyakarta, which is very thick with culture, education, and hospitality. In this case, officials in the ranks of Yogyakarta City Government should be able to maintain local knowledge in Yogyakarta. Apart from being required to implement the culture of Yogyakarta, officials in the ranks of Yogyakarta City Government should also be giving out a good service to the public. Good service is the very thing to be conducted of government officers. A good image can be realized with the maximum service to the community. At this time the people of Yogyakarta critical power is getting higher. And of that, officials in the ranks of Yogyakarta City Government should be able to apply good governance. The media is published with a view to further improve the performance of government officers in the ranks of the City Government of Yogyakarta. It was used as a medium of communication between officials in the ranks of Yogyakarta City Government or between the public and the Government. It is intended for officials in the ranks of Yogyakarta City Government should be able to give good service to the public. The principal tasks of a government apparatus should be able to serve the public with the best possible. Besides publishing media is also beneficial to provide insight into the culture of Yogyakarta for the general public and for officials in the ranks of the City Government of Yogyakarta in particular. Segmentation of the readers of this media are officials and employees in the ranks of the City Government of Yogyakarta in particular and society in general. From government, the media useful as a medium of communication with all employees in the ranks of the City Government of Yogyakarta and provide insight into the culture of Yogyakarta. While from the public, the media is beneficial to communication media by the City Government of Yogyakarta and provide insight into the culture of Yogyakarta. So it is expected from the community in order to attract tourists in Yogyakarta Tourism can be better. From the results of previous research or observation, publishing internal media in Yogyakarta government is indispensable. This is evidenced by the number of respondents that all employees of the City Government of Yogyakarta, which encourages internal media publishing in the City of Yogyakarta. This is certainly very positive for the progress of the City Government of Yogyakarta. In addition, the value of publishing internal media are able to give a good image of the City Government of Yogyakarta in the public eye. In addition, the City Government of Yogyakarta can be used as a pilot governments that implement a modern system but still emphasizes local knowledge. Obviously this is very giving both influence and a positive thing for the City of Yogyakarta. II. TYPE AND NAME MEDIA Name Media: Sound Jogja Shape Magazine Period: peiode published monthly Size: 20cm X 25 cm Thickness of Pages: 35 pages - Page News: 30 pages - Page Ad: 5 pages Paper Types - Cover: Art paper Glossy - In: Art paper Ivory III. GOALS - General Purpose: The purpose of publishing internal media is to improve the image of Yogyakarta City Government in the eyes of society and improve Tourism in Yogyakarta. - Special Purpose: To further improve the quality of the performance of all employees in the ranks of the City Government of Yogyakarta and establish communication between employees one with the other employees. From the results of the research / observation ever made, a lot of input from employees who said that the City Government of Yogyakarta requires a media as a communication tool and as a means to convey a good idea of the Yogyakarta government employees and the public in general. Then from that point on, we took the initiative to make this internal media as a means of better communication between employees and the community. IV. TARGET READERS Target readers of this internal media are all employees of the City Government of Yogyakarta and society. This was chosen as the target readers because there had been a consideration in advance. For all employees of the City Government of Yogyakarta, internal media is indeed created specifically to as a communication tool. When viewed in terms of geography, target reader is very close to the internal media production process. Thus, directly across Yogyakarta government employees can respond to and accept this with good internal media. Moreover, the presence of these internal media employees can utilize to the maximum in order to improve performance. For people who were targeted readers are people who live around the Yogyakarta government offices. Communities that targeted reader is the age range of 18- 60 years. It is chosen so that the readers can provide feedback or response to the Yogyakarta government for the betterment of the performance of the City Government of Yogyakarta. Moreover, the presence of internal media is expected to be added insight into society and governance of tourism in the city of Yogyakarta. In terms of behavior expected that people can become more critical of the government of Yogyakarta. V. CONTENT MEDIA a. General formulation In this internal media will be presented several sections that can represent the City Government of Yogyakarta and give the good image of the community. Rubric chosen well adapted to the conditions that are hot or news around the city of Yogyakarta or Yogyakarta government own internal. Rubric to be issued covering the Main Topic, Social, Politics, Economics, Tourism, Yogyakarta News, Events, and Opinion. B. The formulation Rubrikasi 1. Main topic Topic Main will discuss the current hot news among the City Government of Yogyakarta, in this column is intended to increase the performance of employees in the ranks of the City Government of Yogyakarta. 2. Social In this section will discuss emerging social problems in society, both around the city of Yogyakarta or at the national level. 3. The political situation around the city of Yogyakarta politics will be discussed at the political rubric. This is helpful to provide information about the state of politics is growing. 4. Economic conditions both in the economy around the city of Yogyakarta or on a national scale will be discussed in rubric economy. 5. Tourism In this rubric will be presented several attractions in Yogyakarta and will be discussed. It is intended to attract tourists to visit Yogyakarta. 6. News Jogja In this rubric will discuss current hot news around the city of Yogyakarta. 7. Event At rubric event, will be shown some of the events in the city of Yogyakarta along with documentation of his photographs. 8. Opinion In this rubric will be given the opportunity to employees or the public related Yogyakarta Yogyakarta government. It is intended to progress Yogyakarta government in terms of service to the community. C. Presentation techniques in every rubric of course vary, but in general for internal media presentation techniques at this using interviews and articles pictorial. D. The division of the page in the internal media include: 1. Main topic of the page 5. 2. Social 3 pages. 3. Politics 3 pages. 4. Economic 4 pages. 5. Tourism 4 pages. 6. News Jogja 3 pages. 7. Event 5 pages. 8. 3 Opinion page. 9. Ad 5 pages. VI. PERSONNEL In making the Magazine as internal media certainly requires considerable personnel in order in the making can run optimally and according to expectations. Surely in the division in each section have been through previous considerations. On the internal media there are 16 personnel involved in the manufacture of magazines internal media Yogyakarta government. The division in the process of making internal media include, editor 1, Editor executor 1, Editor of The main topic 1, Editor Social 1 person, Editorial Politics 1 person, 1 person Economics Editor, Editor of Tourism 1 person, 1 person jogja news Editors, Editors Event 1 person, 1 person Opinion Editor, Reporter 2, and Photographer 2. VII. CLOSING Yogyakarta government is in need of a good communication tool with fellow employees and with the public. So instead, the magazine is very necessary internal media for publication. It is intended to boost the quality of the performance of employees in the ranks of the City Government of Yogyakarta and give a good image of the City Government of Yogyakarta on society Hopefully with this proposal, internal media Yogyakarta government can be approved for publication in order to further improve the image of the City Government of Yogyakarta and improve quality the performance of all employees in the ranks of the City Government of Yogyakarta.