Advertising is a medium to convey information about a drug products to the community. Advertising is also one of human activities to introduce a product with the purpose of publicity. Good advertising is advertising that can reveal the reader's attention. The purpose of this paper is to know advertisements influence medication headache medicines consumption behavior against headaches. Drug ads is one of the causes of the people doing the treatment themselves. Self-medication is the use of drugs by the community for the purpose of the treatment of mild pain (mild illnesses), without a prescription or a doctor's intervention. Drugs that can be advertised to the public is the appropriate drug legislation in force pertained in drug-free drug free or limited, unless otherwise noted and can be advertised if it has got the approval number pendaftatan from the Ministry of health of INDONESIA
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