Tour operator CV Massatours indeed has a great opportunity in increasing the volume of product sales services in the field of tourism services, only opportunities that cannot be achieved without balanced with marketing planning steps are done. Marketing planning is the efforts made in order to make its marketing program Massatours CV is more clearly focused and purpose of marketing can be achieved. In the study discussed how marketing planning done by CV Massatours in an attempt to increase sales of products. Analysis of the internal and external Environment, determine the target market segmentation, applying marketing mix which refers to 4 p IE Product (product) Price (pricing), Place (location and distribution channels the company) and Promotion (how to market the product). The last step to find out whether the company is already progressing according to plan, CV Massatours setting up control measures and evaluations, goal eventually is to evaluate performance based on planning has been made and to determine more effective efforts for further marketing. Then it can be inferred that the marketing planning in an attempt to increase the Volume of sales of the product on a CV it is enough Massatours in accordance with the company's effort to continue developing forward and improve the quality of service in the future.Keywords: Travel Bureau, planning, marketing services
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