Film merupakan media komunikasi massa yang dinilai cukup efektif dalam penyampaian pesan dari pada media massa lainnya. Proses penyampaian pesan dilakukan cenderung mengkontruksi realiatas yang ada di lingkungan sekitar kehidupan manusia dan menyarankan berbagai kemungkinan moral, sosial dan psikologis termasuk di dalamnya adalah praktik perjuangan hidup, perdebatan, pengabdian, kekuasaan dan pengorbanan seperti halnya tertera dalam film The Campaign. Film The Campaign adalah contoh yang menunjukan wujud perdebatan serta kekuasaan dalam politik dalam sebuah pemilihan pemimpin. Penyajian kisah kampanye kandidat pemimpin di film ini dikemas dalam bentuk komedi selain menghibur, namun didalamnya banyak termuat pesan kebaikan yang dapat diambil, membuat film ini cukup diminati dan mendapat respon yang baik dari kalangan masyarakat yang menontonya. Analisis wacana adalah studi tentang pengkajian fungsi pramatik yang dilakukan secara sistematis terhadap suatu kalimat, teks dan konteks sehingga makna yang terkandung dalam kalimat dapat ditafsirkan. Dibutuhkan skema/kerangka wacana agar mempermudah dalam menganalisa baik teks, kognisi sosial, kognisi politik, konteks sosial dan konteks politik. This analysis aims to find out what are the moral message presented The film "The Campaign" views of the text and find out what kind of moral message that is contained in the film is seen from the political and social cognition as well as political and social context. It is focused on the themes of moral and containing elements of goodness wrapped in a story line, wearing the style of language, form sentences, propositions and expression/a good metaphor and figure out how he made the story background. The Campaign message will be loaded the moral and political messages therein. It can be reviewed from the structure of a macro that is contained in the film's main theme, namely the campaign and debate the candidates and leaders are supported by subtopik such as courage, leadership, friendship, love, loyalty, and resignation. Whereas in the schematic film, The Campaign is very interesting because it presents the content of the story, the author of the story of the film's more gives an overview and provide experience for the audience through a variety of visual overview of the debate, the image and the struggle. In addition, from the ways of delivery of its messages and information packed the popular style that is very expressive and in the form of comedy so easily accepted by the public. Whereas in the context of social and political as well as social and political cognition, author of this movie inspired to the community when it started its melting temperature of the identity of an electoral event leaders and perbedatan it to mecapai the position.
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