Dalam menjalin hubungan baik perusa

Dalam menjalin hubungan baik perusahaan dan membangun citra positif maka perusahaan perlu melakukan pendekatan dengan customernya. Salah satunya dalam penyelenggaraan Event Kompas Travel Fair. Didalam kegiatan pemasaran dan hubungan baik terdapat dalam 4P (Product, Price, Palace and Promotions), Peran utama Public Relations atau Marketing Communications terdapat dalam elemen Promotions.
Berkaitan dengan kegiatan yang dilakukan, Marketing Communications PT. Kompas Media Nusantara menyelenggarakan kegiatan yang bertujuan menjalin hubungan baik dengan customer yang nantinya akan memberikan dampak positif untuk perusasaan dalam membangun citra dan brand image yang baik di mata customer.
Penulis menggunakan metodde penelitian deskriptif-kualitatif yang dilakukan dengan cara observasi dan wawancara mendalam secara langsung dengan pihak-pihak bersangkutan, dan data-data yang terkumpul kemudian di analisa secara deskriptif dengan menggambarkan hasil penelitian kedalam bentuk laporan penelitian. Kesimpulan dari penelitian yang dilaksanakan oleh penulis menunjukan bahwa Event Kompas Travel Fair dapat memberikan hubungan yang baik antara perusahaan dengan customernya dan sebagai media pertemuan antara pengiklan pariwisata dengan pembaca Kompas, sehingga perusahaan dapat di percaya di mata para customernya. Hal ini memberikan respon yang positif bagi PT. Kompas Media Nusantara.

Hasil (Inggris) 1:

In good company relationship and build a positive image of the company have to do with customernya approach. One of them in the Event the compass Travel Fair. In the marketing activities and good relations contained in the 4Ps (Product, Price, Palace and targeted demographic Promotions), the primary role of Public Relations or Marketing Communications is contained in the element of the targeted demographic Promotions.With regard to activities conducted, Marketing Communications PT Kompas Media Nusantara organizes activities that aims to establish a good relationship with the customer that would later give positive impact to perusasaan in building the image and a good brand image in the eyes of the customer.The author uses descriptive-qualitative research metodde is done by means of observation and in-depth interview directly with the parties concerned, and the data collected is then analyzed in descriptive by describing the results of research into the form of a research report. The conclusions of a study carried out by the author indicates that the compass Travel Fair Event can give a good relationship between the company with customernya and as a media meeting between advertisers with the tourism Compass, so that readers can trust company in the eyes of the customernya. This gave a positive response to PT Kompas Media Nusantara.

Hasil (Inggris) 2:

In the company to establish good relations and build a positive image of the company needs to engage with its customers. One of them in the implementation of the Compass Travel Fair Event. In the marketing activities and relationships contained in the 4Ps (Product, Price, Palace and Promotions), the main role of the Public Relations or Marketing Communications Promotions contained in the element.
In connection with the activities carried out, Marketing Communications PT. Kompas Media Nusantara organized activities aimed to establish good relationships with customers that will have a positive impact for perusasaan in building the image and a good brand image in the eyes of the customer.
The author uses metodde descriptive-qualitative research conducted by observation and in-depth interviews directly with the parties concerned, and the data were collected and analyzed descriptively by describing the results of research into the form of a research report. The conclusion of the research conducted by the authors showed that the Event Compass Travel Fair can give a good relationship between the company and its customers and as a medium between the advertiser's meeting with readers Kompas tourism, so that companies can be believed in the eyes of the customer. This gives a positive response to the PT. Kompas Media Nusantara.