BAB VRENCANA PRODUKSIA. BAHAN BAKU DAN PENGGUNAANNYABahan-bahan untuk  terjemahan - BAB VRENCANA PRODUKSIA. BAHAN BAKU DAN PENGGUNAANNYABahan-bahan untuk  Inggris Bagaimana mengatakan

BAB VRENCANA PRODUKSIA. BAHAN BAKU

BAB V
RENCANA PRODUKSI

A. BAHAN BAKU DAN PENGGUNAANNYA
Bahan-bahan untuk membuat Bronies Ubi :
1. 200 gram ubi ungu, dikukus, dihaluskan
2. 150 gram margarin
3. 200 gram dark cooking chocolate, potong-potong
4. 3 butir telur
5. 100 gram gula pasir
6. 50 gram tepung terigu protein sedang
7. 25 gram cokelat bubuk
8. 15 gram susu bubuk
9. ½ sendok teh baking powder
10. 75 gram kismis, dipotong 2 bagian
11. 100 gram kacang tanahh, disangrai, cincang kasar
Bahan Tambahan:
1. 15 gram kacang tanah kupas disangrai, dicincang kasar.
B. PROSES PRODUKSI
Cara Membuat Bronies Ubi Ungu :
1. Panaskan margarin. Matikan api. Tambahkan potongan dark cooking chocolate. Aduk sampai larut. Tambahkan ubi ungu. Aduk rata. Sisihkan dan biarkan mengental.
2. Kocok telur dan gula pasir 2 menit sampai rata. Masukkan campuran margarin sedikit-sedikit sambil dikocok rata.
3. Tambahkan tepung terigu, cokelat bubuk, susu bubuk, dan baking powder sambil diayak dan dikocok perlahan. Masukkan kismis, dan kacang tanah. Aduk rata.
4. Tuang adonan di loyang yang dioles margarin dan dialas kertas roti. Taburkan kacang.
5. Oven dengan api bawah suhu 180 derajat celcius 30 menit sampai matang. Dinginkan.
BAB VI
RENCANA PEMASARAN

A. ANALISIS PERSAINGAN USAHA
Setiap kegiatan untuk memulai usaha harus mengukur kemampuan terhadap lingkungan atau pesaing yaitu melalui analisis SWOT.
1. Strength (Kekuatan)
Untuk bisnis bronies ubi itu sendiri masih memiliki peluang besar untuk menarik perhatian para konsumen karena untuk pesaing nya sendiri masih belum banyak yang membuka usaha kue bronies berbahan dasar ubi. Jadi untuk memperoleh keuntungan besar sangat memungkinkan dari bisnis bronies ubi ini.
2. Weakness (Kelemahan)
Bronies ubi ini tidak dapat bertahan lama karna pengolahan nya tidak menggunakan bahan kimia atau bahan pengawet. Hanya berbahan dasar alami. Jadi kue ini hanya dapat bertahan sekitar7 sampai 10 hari.
3. Oppurtinity (Peluang)
Peluang yang ada dalam bisnis bronies ubi ini antara lain:
• Bahan baku yang mudah didapatkan.
• Manfaat ubi yang beranekaragam.
Kandungan tanaman ubi sangat banyak, terdiri dari mineral, vitamin, karbohidrat, serat, protein, lemak, dan lain-lain, sehingga apabila orang hanya mengonsumsi tanaman ubi saja, sudah tercukupi secara minimal gizinya. Tanaman ubi dengan mudah dapat dicerna, gula yang terdapat di tanaman tersebut diubah menjadi sumber tenaga yang bagus secara cepat, dan itu bagus dalam pembentukan tubuh, untuk kerja otot, dan sangat bagus untuk menghilangkan rasa lelah. Karena manfaat-manfaat tersebut ubi banyak disukai oleh berbagai kalangan.
• Lokasi yang strategis, lokasi Sweet Bronies Ubi yang terletak ditempat-tempat strategis dikota Balikpapan.
4. Threath (Ancaman)
Pesaing dari bisnis bronies yang saat ini jauh lebih terkenal dan lebih dikenal oleh masyarakat luas.



B. ANALISIS 4P
1. Produk
Produk yang diolah adalah kue bronies berbahan dasar Ubi ungu. Tanpa bahan pengawet dan pembuatan nya sangat mudah.
2. Price
Sweet Bronies Ubi menawarkan harag yang dapat terjangkau oleh semua kalangan Rp 35.000/loyang
3. Promotion
Promosi awal akan dilakukan dengan mendatangi rumah-kerumah dan menyebarkan pamflet-pamflet kepada masyarakat dan pengguna jalan , sebagai pengenalan terhadap sweet bronies ubi, selanjutnya apabila sweet bronies ubu mulai diminati, pasti akan ada pihak-pihak yang menyebarkan lewat mulut-kemulut tentang kenikmatan yang ditawarkan di sweet bronies ubi, dengan cara itu sweet bronies ubu yakin akan dapat semakin dekat dengan konsumen dan dapat berkembang secara pesat.
4. Place
Sweet bronies ubi menyediakan tempat yang dapat memberi kenyamanan bagi konsumen, karena pelayan akan selalu menjaga kebersihan tempat dan juga peralatan yang digunakan. Penataan ruangan yang rapi, meja dan kursi dengan jumlah yang cukup, akan semakin membuat sweet bronies ubi menjadi tempat yang nyaman untuk para konsumennya.
C. TARGET DAN SEGMENTASI PASAR
1. Geografi
Wilayah yang dijadikan target dalam bisnis bronies ubi ini adalah wilayah jantung kota Pontianak.
2. Demografi
Berdasarkan demografi secara pasar kami bertuju pada mahasiswa, masyarakat khususnya yang terletak disekitaran tempat usaha bronies ubi ini.
D. STRATEGI PEMASARAN
1. Perkenalan Bisnis
Produk yang disajikan adalah kue bronies yang berbahan dasar ubi yang merupakan makanan ringan yang lezat dan menyehatkan. Serta dapat dinikmati oleh semua kalangan.



2. Membangun jaringan dengan usaha lain yang dapat mendukung bisnis
Usaha ini memiliki produk kue bronies yang berbahan dasar ubi ungu, sehingga dapat bekerjasama dengan perusahaan-perusahaan yang membuka usaha dengan produk yang sama yaitu bronies.
3. Menciptakan inovasi pada desain yang ditawarkan
Produk yang disajikan berupa kue bronies ubi dengan diolesi coklat lelet dan diberikan toping kacang,kismis, dan dapat ditambahkan buah-buahan diatasnya seperti strawberry ataupun kiwi. Bentuk maupun toping dari bronies ubi ini dapat dibuat sesuai pemesanan dari pelanggan.
4. Meningkatkan kualitas bagi pelayanan
Menyediakan website untuk wadah para konsumen memberikan saran atas produk yang dibuat oleh sweet bronies ubi.
5. Media pemasaran
Kami menambahkan No.Hp dalam brosur yang kami bagikan kesetiap pengunjung. Karena kami juga memberikan jasa pesan antar bagi pelanggan yang ingin memesan brronies ubi ini. Selain itu, kami akan mempromosikan produk kami melalui media social seperti facebook dan twitter serta face to face.















BAB VII
RENCANA PERMODALAN
A. Biaya Awal
Biaya Variabel :
Brownies Ubi
No Keterangan Banyak Produk Biaya Pokok Jumlah
1 Tepung Terigu 14 Rp 8.000 Rp 112.000
2 Telur 48 Rp 1.500 Rp 72.000
3 Baking Powder 6 Rp 3.000 Rp 18.000
4 Coklat blok 4 Rp 30.000 Rp 120.000
5 Gula pasir 2,5 Rp 14000 Rp 35.000
6 Coklat bubuk 2 Rp 3.000 Rp 6.000
7 Margarin 2 Rp 15.000 Rp 30.000
8 kismis 1,5 Rp 16.000 Rp 24.000
9 Kacang tanah 1,5 Rp 12.000 Rp 18.000
10 Susu bubuk 1 Rp 20000 Rp 20.000
TOTAL SELAMA SEBULAN Rp 455.000
Keterangan : masing –masing jumlah x 4 minggu (1 bulan)








Biaya Tetap :
Brownies Ubi
Biaya Tetap (Fixed Cost)
No Keterangan Banyaknya Harga/Satuan Jumlah

1 Kulkas 1 Rp 2.500.000 Rp 2.500.000
2 Etalase 1 Rp 3.000.000 Rp 3.000.000
3 0ven 2 Rp 850.000 Rp 1.700.000
4 Lap Tangan 1 Rp 15.000 Rp 15.000
5 Mixer 1 Rp 300.000 Rp 300.000
6 Pisau 1 Rp 7.000 Rp 7.000
7 Loyang 4 Rp 25.000 Rp 100.000
8 Kompor Gas 1 Rp 500.000 Rp 500.000
9 Tabung Elpiji 1 Rp 150.000 Rp 150.000
10 Banner, Sticker & Daftar Harga Rp 100.000 Rp 100.000
11 Sewa Tempat Rp 1.000.000 Rp 1.000.000
12 Regulator & Selang 1 Rp 80.000 Rp 80.000
13 Biaya Promosi Rp 600000 Rp 600.000
14 Biaya Listrik Air, & Telpon Rp 200.000 Rp 200.000
15 Biaya Pegawai 2 Rp 1.500.000 Rp 3.000.000
16 Biaya Penyusutan Peralatan Rp 1.952.316
Total Rp 15.204.316


Perhitungan Biaya Penyusutan Peralatan :
1. Kulkas : Harga pokok = Rp. 2.500.000 = Rp. 41.667/bln
n 60
2. Etalase : Harga pokok = Rp. 3.000.000 = Rp 50.000/bulan
n 60
3. Oven : Harga pokok = Rp. 1.700.000 = Rp 47.222/bulan
n 36
4. Mixer : Harga pokok = Rp. 300.000 = Rp 8.333/bulan
n 36
5. Pisau : Harga pokok = Rp. 7.000 = Rp 194/bulan
n 36
6. Loyang: Harga pokok = Rp. 100.000 = Rp 2.777/bulan
n 36
7. Kompor Gas: Harga pokok = Rp. 500.000 = Rp 8.333/bulan
n 60
8. Tabung : Harga pokok = Rp. 150.000 = Rp 4.167/bulan
n 36
41.667 + 50.000 + 47.222 + 8.333 + 194 + 2.777 + 8.333+ 4.167 =
Rp 162.693 x 12 bulan = Rp 1.952.316,00/tahun
B. HARGA PER UNIT
Harga jual bronis ubi satu loyang Rp 35.000,Target penjualan bronies ubi per hari adalah 20 loyang .



C. MODAL AWAL
Total biaya awal
Rp 455.000 + Rp 15.204.316 = Rp 15.659.316
D. ANALSIS KEUNTUNGAN
Waktu berjualan yaitu hari senin s/d minggu. Berikut rinciannya :
- Pendapatan Harian = Rp 35.000 x 10 loyang = Rp 350.000
- Pendapatan bulanan = Rp 350.000 x 30 hari = 10.500.000
Jika diasumsikan penjualan 1 tahun konstan, maka:
- Pendapatan yang akan dicapai = Rp 10.500.000 x 12 = Rp 126.000.000
- Dan dengan biaya variabel = Rp 455.000 x 12 = Rp 5.460.000
Maka laba kotor yang akan dicapai dalam 1 tahun
Rp 126.000.000 – Rp 5.460.000 = Rp 120.540.000

E. PENGEMBALIAN MODAL
Total modal awal : keuntungan per bulan = Rp 15.659.316 : Rp 10.500.000 = 1,5 bulan (35 hari)












BAB VIII
RENCANA ORGANISASI

Rencana Organisasi Sweet Bronies Ubi dari pemilik dan dua orang karyawan yang melayani para konsumen.


BAB IX
RESIKO

Resiko yang mungkin terjadi dalam usaha yaitu persaingan dari pengusaha yang sama memproduksi bronies berbahan ubi dan juga mutu dari bahan yang diperoleh bisa saja memiliki kualitas rendah atau rus
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Hasil (Inggris) 1: [Salinan]
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CHAPTER VPRODUCTION PLANA. RAW MATERIAL AND ITS USEMaterials for making a sweet potato: Bronies1.200 g purple Yam, steamed, mashed2.150 grams margarine3.200 g dark cooking chocolate, cut into pieces4.3 eggs5.100 grams granulated sugar6.50 g flour proteins are7.25 grams of chocolate powder8.15 grams of milk powder9. ½ teaspoon baking powder10.75 g raisins, cut in 2 parts11.100 grams tanahh beans, roasted peanuts, roughly choppedAdditional Materials:1.15 grams of peeled peanuts roasted peanuts, chopped coarse.B. THE PRODUCTION PROCESSHow To Make Sweet Potato Purple Bronies:1. heat the margarine. Turn off the heat. Add chunks of dark cooking chocolate. Stir until dissolved. Add the sweet violet. Mix well. Set aside and let it coagulate.2. Beat eggs and granulated sugar 2 minutes until blended. Put the mixture a little margarine-a little while beaten flat.3. Add flour, chocolate powder, milk powder, and baking powder sifted and shuffled slowly shaking. Stir in raisins, and peanuts. Mix well.4. pour the batter in the baking pan dioles paper dialas margarine and bread. Sprinkle the nuts.5. The Oven with fire under temperature 180 degrees Celsius and 30 minutes until cooked through. Chill.CHAPTER VIMARKETING PLANA. ANALYSIS OF BUSINESS COMPETITIONAny activity to start businesses should measure the ability of the environment or of competitors through a SWOT analysis.1. the Strength (Power)For business bronies ubi itself still has great opportunities to attract the attention of consumers due to its own competitors still not many who open business bronies cake made from yams. So to earn big profits from business bronies allows very sweet.2. Weakness (Weakness)Bronies ubi could not last long because its processing does not use any chemicals or preservatives. Only natural SPF. So this cake can only survive sekitar7 to 10 days.3. the Oppurtinity (odds)The opportunities that exist in this sweet bronies business include:• Raw material that is easily obtained.• The benefits of the sweet variety.Content of sweet potato plants very much, made up of minerals, vitamins, carbohydrates, fiber, protein, fat, and others, so that when people are just consuming plant Yam, already would be sure in at least its nutrition value. Sweet potato plants can easily be digested, the sugar contained in the plant was converted into a great power source rapidly, and it's great in the formation of the body, to work the muscles, and it is very good to get rid of fatigue. Because the benefits of the ubi much liked by various circles.• A strategic location, location of Sweet Bronies Sweet ditempat-tempat strategic located in Balikpapan.4. Threath (Threat)A competitor's business bronies are currently much more popular and better known by the public at large.B. ANALYSIS of the 4 p1. The productProcessed products are bronies cake made from purple Yam. Without preservatives and making him very easily.2. PriceSweet Sweet Bronies offers affordable can harag by all circles of Rp 35,000/baking pan3. PromotionThe promotion will be conducted beginning with the groundbreaking home-home and spreading pamphlets to the public and road users, as an introduction to sweet bronies sweet, the next in a sweet bronies ubu start interest, surely there will be parties that spread through mouth to the mouth of the pleasures offered at sweet bronies sweet, that way the sweet bronies ubu will sure be getting closer to the consumer and can be expanded rapidly.4. PlaceSweet sweet bronies providing a place that could give comfort to consumers, because the waiter will always maintain the cleanliness of the place and also the equipment used. A neat Setup, table and chairs with a sufficient amount, will increasingly make sweet sweet bronies into a place that is convenient for the consumers.C. TARGET AND MARKET SEGMENTATION1. GeographyThe area was made a target in this sweet bronies business is the heart of Pontianak.2. DemographicsBased on the demographics in our markets bertuju on community college students, especially those located around bronies this sweet place of business.D. MARKETING STRATEGY1. Introduction of BusinessThe products presented are bronies cake made of sweet which is a snack food that is delicious and healthy. And can be enjoyed by all walks of life. 2. Build a network with other businesses that can support businessThis business has a product bronies cake made of sweet violet, so it can work together with companies who opened the business with the same product, namely bronies.3. creating innovation on design offeredThe product presented in the form of a cake with sweet chocolate smeared bronies lelet toping of beans and given, raisins, and fruit may be added on top of it like strawberry or kiwi. The form nor the toping of bronies Yam can be made to bookings from customers.4. Improving the quality of MinistryProvides a container for the consumer website giving advice on products made by sweet bronies sweet.5. Media MarketingWe added no. Hp in the brochure that we share with kesetiap visitors. Because we also provide the service between messages for customers who want to order brronies this sweet. In addition, we will promote our products through social media such as facebook and twitter as well as face to face.CHAPTER VIICAPITAL PLANA. The Initial CostVariable Costs:Yam BrownieNo Description Of The Principal Amount Of The Cost Of Many Products1 all purpose flour 2 Rp 8,000 Usd 112,0002 eggs 48 Rp 1,500 to Rp 72,0003 Baking Powder 6 Rp 3,000 to Rp 18,0004 Coklat blok 4 Rp 30.000 Rp 120.0005 Gula pasir 2,5 Rp 14000 Rp 35.0006 Coklat bubuk 2 Rp 3.000 Rp 6.0007 Margarin 2 Rp 15.000 Rp 30.0008 kismis 1,5 Rp 16.000 Rp 24.0009 Kacang tanah 1,5 Rp 12.000 Rp 18.00010 Susu bubuk 1 Rp 20000 Rp 20.000 TOTAL SELAMA SEBULAN Rp 455.000Keterangan : masing –masing jumlah x 4 minggu (1 bulan) Biaya Tetap :Brownies Ubi Biaya Tetap (Fixed Cost) No Keterangan Banyaknya Harga/Satuan Jumlah 1 Kulkas 1 Rp 2.500.000 Rp 2.500.000 2 Etalase 1 Rp 3.000.000 Rp 3.000.000 3 0ven 2 Rp 850.000 Rp 1.700.000 4 Lap Tangan 1 Rp 15.000 Rp 15.000 5 Mixer 1 Rp 300.000 Rp 300.000 6 Pisau 1 Rp 7.000 Rp 7.000 7 Loyang 4 Rp 25.000 Rp 100.000 8 Kompor Gas 1 Rp 500.000 Rp 500.000 9 Tabung Elpiji 1 Rp 150.000 Rp 150.000 10 Banner, Sticker & Daftar Harga Rp 100.000 Rp 100.000 11 Sewa Tempat Rp 1.000.000 Rp 1.000.000 12 Regulator & Selang 1 Rp 80.000 Rp 80.000 13 Biaya Promosi Rp 600000 Rp 600.000 14 Biaya Listrik Air, & Telpon Rp 200.000 Rp 200.000 15 Biaya Pegawai 2 Rp 1.500.000 Rp 3.000.000 16 Biaya Penyusutan Peralatan Rp 1.952.316 Total Rp 15.204.316 Perhitungan Biaya Penyusutan Peralatan :1. Kulkas : Harga pokok = Rp. 2.500.000 = Rp. 41.667/bln n 60 2. Etalase : Harga pokok = Rp. 3.000.000 = Rp 50.000/bulan n 60 3. Oven : Harga pokok = Rp. 1.700.000 = Rp 47.222/bulan n 36 4. Mixer : Harga pokok = Rp. 300.000 = Rp 8.333/bulan n 36 5. Pisau : Harga pokok = Rp. 7.000 = Rp 194/bulan n 36 6. Loyang: Harga pokok = Rp. 100.000 = Rp 2.777/bulan n 36 7. Kompor Gas: Harga pokok = Rp. 500.000 = Rp 8.333/bulan n 60 8. Tabung : Harga pokok = Rp. 150.000 = Rp 4.167/bulan n 36 41.667 + 50.000 + 47.222 + 8.333 + 194 + 2.777 + 8.333+ 4.167 =Rp 162.693 x 12 bulan = Rp 1.952.316,00/tahunB. HARGA PER UNIT Harga jual bronis ubi satu loyang Rp 35.000,Target penjualan bronies ubi per hari adalah 20 loyang .C. MODAL AWALTotal biaya awalRp 455.000 + Rp 15.204.316 = Rp 15.659.316D. ANALSIS KEUNTUNGANWaktu berjualan yaitu hari senin s/d minggu. Berikut rinciannya :- Pendapatan Harian = Rp 35.000 x 10 loyang = Rp 350.000- Pendapatan bulanan = Rp 350.000 x 30 hari = 10.500.000Jika diasumsikan penjualan 1 tahun konstan, maka:- Pendapatan yang akan dicapai = Rp 10.500.000 x 12 = Rp 126.000.000- Dan dengan biaya variabel = Rp 455.000 x 12 = Rp 5.460.000Maka laba kotor yang akan dicapai dalam 1 tahunRp 126.000.000 – Rp 5.460.000 = Rp 120.540.000E. PENGEMBALIAN MODALTotal modal awal : keuntungan per bulan = Rp 15.659.316 : Rp 10.500.000 = 1,5 bulan (35 hari)BAB VIIIRENCANA ORGANISASIRencana Organisasi Sweet Bronies Ubi dari pemilik dan dua orang karyawan yang melayani para konsumen.BAB IXRESIKOResiko yang mungkin terjadi dalam usaha yaitu persaingan dari pengusaha yang sama memproduksi bronies berbahan ubi dan juga mutu dari bahan yang diperoleh bisa saja memiliki kualitas rendah atau rus
Sedang diterjemahkan, harap tunggu..
Hasil (Inggris) 2:[Salinan]
Disalin!
CHAPTER V
PRODUCTION PLAN A. RAW MATERIALS AND USES ingredients to make Bronies Ubi: 1. 200 grams of purple sweet potato, steamed, mashed 2. 150 grams of margarine 3. 200 grams of dark cooking chocolate, chopped 4. 3 eggs 5. 100 grams sugar 6. 50 grams of cake flour 7. 25 grams of cocoa powder 8. 15 grams of milk powder 9. ½ teaspoon baking powder 10. 75 grams of raisins, cut in 2 sections 11. 100 grams of beans tanahh, roasted, coarsely chopped Supplementary Material: 1. 15 grams of peeled roasted peanuts, coarsely chopped. B. PRODUCTION PROCESS Bronies How to Make Sweet Purple: 1. Heat margarine. Turn off the heat. Add pieces of dark cooking chocolate. Stir until dissolved. Add sweet purple. Stir well. Set aside and let it thickens. 2. Beat eggs and sugar 2 minutes until smooth. Enter the margarine mixture a little as she whipped average. 3. Add flour, cocoa powder, milk powder, and baking powder sifted and shaken gently. Enter raisins, and peanuts. Mix well. 4. Pour the batter in the baking dish and spread with margarine dialas baking paper. Sprinkle nuts. 5. Under fire oven with a temperature of 180 degrees Celsius 30 minutes until cooked. Refrigerate. CHAPTER VI MARKETING PLAN A. ANALYSIS OF COMPETITION Any activity to start a business must measure the ability of the environment or competitors is through the SWOT analysis. 1. Strength (Strength) For yam Bronies business itself still has a great chance to attract the attention of consumers due to its own competitors is still much to open businesses Bronies cake made ​​from sweet potatoes. So to earn huge profits is possible from this sweet Bronies business. 2. Weakness (Weakness) Bronies this potato can not survive long because its processing uses no chemicals or preservatives. Only material natural. So this cake can only survive sekitar7 to 10 days. 3. Oppurtinity (opportunities) opportunities that exist in the potato business Bronies include: • Raw materials are easily obtained. • Benefits diverse yam. The content of cassava plants very much, comprised of minerals, vitamins, carbohydrates, fiber, protein, fat, and other -Other, so that if people only eat potato crop alone, already fulfilled the minimal nutrition. Potato plants can easily be digested, the sugar found in plants is converted into a source of great power quickly, and it was good in the formation of the body, for working muscles, and is great for relieving fatigue. Because of these benefits yam much favored by many. • A strategic location, location Bronies Sweet Potatoes are located in places located in the city of Balikpapan. 4. Threath (Threats) Competitors of Bronies businesses that today are much more famous and better known by the public. B. ANALYSIS 4P 1. Products processed products are Bronies cake made ​​from purple yam. Without preservatives and it is very easy to manufacture. 2. Price Sweet Potatoes Bronies offers harag accessible by all walks of Rp 35,000 / pan 3. Promotion Promotion will be conducted with the beginning of the home-home and spread pamphlets to the public and road users, as an introduction to Bronies sweet potato, sweet Bronies subsequently if the Tubu began to demand, there will be parties that spread through mouth-to mouth about pleasure Bronies offered in sweet potato, sweet manner Bronies Tubu sure it will be able to get closer to the consumer and can grow rapidly. 4. Place Bronies Sweet potatoes provide a place that can provide convenience for consumers, because the waiter will always maintain the cleanliness of the place and also the equipment used. Neat arrangement of the room, a table and chairs with a sufficient amount, will increasingly make sweet potato Bronies be a convenient place for customers. C. TARGET AND SEGMENTATION MARKET 1. Geography Regional targeted business area Bronies potatoes are the heart of Pontianak. 2. Demographics Based on our market demographics bertuju the students, the community, especially the business premises located disekitaran Bronies this yam. D. MARKETING STRATEGY 1. Business Introduction of products presented is a cake that is made ​​from sweet potatoes Bronies which is delicious snacks and healthy. And can be enjoyed by all people. 2. Build a network with other businesses that can support business This business has Bronies cake products are made ​​from purple sweet potato, so it can cooperate with companies who opened the business with the same product that is Bronies. 3. Create innovations in design offered products presented in the form of a cake Bronies potato with chocolate smeared slow and given toping nuts, raisins, and you can add fruits such as strawberries or kiwi thereon. Bronies form and toping of these potatoes can be made ​​according to the booking of the customer. 4. Improve the quality of services for container Provides website advising consumers on products made ​​by sweet potato Bronies. 5. Media marketing We add no.hp in our flyers kesetiap visitors. Because we also provide messaging services between for customers who want to order brronies this yam. In addition, we will promote our products through social media such as facebook and twitter and face to face. CHAPTER VII CAPITAL PLAN A. Initial Costs Variable Costs: Brownies Ubi No. Description Multiple Products Total Cost of 1 Wheat Flour 14 Rp 8,000 to Rp 112,000 2 Eggs 48 Rp 1,500 to Rp 72,000 3 Baking Powder 6 Rp 3,000 to Rp 18,000 4 Brown blocks 4 Rp 30,000 to Rp 120,000 5 Sugar 2, 5 Rp 14,000 to Rp 35,000 6 brown powder 2 Rp 3,000 to Rp 6,000 7 Margarine 2 Rp 15,000 to Rp 30,000 8 raisins 1.5 Rp 16,000 to Rp 24,000 9 Peanuts 1.5 Rp 12,000 to Rp 18,000 10 Milk powder 1 Rp 20,000 to Rp 20,000 TOTAL FOR MONTH Rp 455,000 Specification: each -masing number x 4 weeks (1 month) Fixed Costs: Brownies Ubi Fixed Costs (Fixed Cost) No Description Number Price / Unit Number 1 Radio 1 Rp 2,500,000 to Rp 2,500,000 2 Showcase 1 Rp 3,000. 000 USD 3,000,000 3 0ven 2 Rp 850,000 to Rp 1,700,000 4 Wipe Hand 1 Rp 15,000 to Rp 15,000 5 Mixer 1 Rp 300,000 to Rp 300,000 6 Knives 1 Rp 7,000 to Rp 7,000 7 Loyang 4 Rp 25,000 to Rp 100,000 8 Gas 1 Rp 500,000 USD 500,000 9 Tube LPG 1 Rp 150,000 to Rp 150,000 10 Banner, Sticker & List Price Rp 100,000 to Rp 100,000 11 Rental Place $ 1,000,000 $ 1,000,000 12 Regulator & Hose 1 Rp 80,000 to Rp 80,000 13 Cost Promotion Rp 600000 Rp 600,000 14 Cost of Electricity Water, & Phone Rp 200,000 to Rp 200,000 15 Cost of Employee 2 Rp 1,500,000 to Rp 3,000,000 16 Cost Depreciation Equipment Rp 1,952,316 Total US $ 15,204,316 Depreciation Cost Calculation Tools: 1. Refrigerator: Cost = Rp. 2,500,000 = Rp. 41 667 / mo n 60 2. Showcase: Cost = Rp. 3,000,000 = Rp 50,000 / month n 60 3. Oven: Cost = Rp. 1,700,000 = Rp 47 222 / month n 36 4. Mixer: Cost = Rp. 300,000 = USD 8333 / month n 36 5. Knives: Cost = Rp. 7,000 = US $ 194 / month n 36 6. Loyang: Cost = Rp. 100,000 = Rp 2,777 / month n 36 7. Gas: Cost = Rp. 500,000 = USD 8333 / month n 60 8. Tube: Cost = Rp. 150,000 = Rp 4,167 / month n 36 41 667 + 50 000 + 47 222 + 8333 + 194 + 2777 + 4167 = 8.333+ Rp 162 693 x 12 months = Rp 1,952,316.00 / year B. PRICE PER UNIT The selling price of the potato brownie pan Rp 35.000, target yam Bronies sales per day is 20 baking dish. C. INITIAL CAPITAL Total initial cost Rp 455,000 + Rp = Rp 15,659,316 15,204,316 D. ADVANTAGES the analysis of selling time is Monday s / d weeks. Here are the details: - Daily Revenue = Rp 35,000 x 10 baking pan = Rp 350,000 - Rp 350,000 monthly income = x 30 days = 10,500,000 Assuming sales of 1-year constant, then: - Revenue to be achieved = Rp 10,500,000 x 12 = Rp 126 million - and with variable costs = USD 455,000 x 12 = US $ 5.46 million gross profit So that would be achieved within one year USD 126 million - USD 5.46 million = USD 120.54 million E. CAPITAL RETURNS Total initial capital: profit per month = Rp 15,659,316 Rp 10,500,000 = 1.5 months (35 days) CHAPTER VIII ORGANIZATION PLAN Bronies Sweet Potato Organisation Plan of the owner and two employees who serve the consumer. CHAPTER IX RISKS Risks that may occur in the core businesses of entrepreneurs same competition produces Bronies made ​​from potatoes and also the quality of the material obtained can have low quality or rus




































































































































































































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