CHAPTER V
PRODUCTION PLAN A. RAW MATERIALS AND USES ingredients to make Bronies Ubi: 1. 200 grams of purple sweet potato, steamed, mashed 2. 150 grams of margarine 3. 200 grams of dark cooking chocolate, chopped 4. 3 eggs 5. 100 grams sugar 6. 50 grams of cake flour 7. 25 grams of cocoa powder 8. 15 grams of milk powder 9. ½ teaspoon baking powder 10. 75 grams of raisins, cut in 2 sections 11. 100 grams of beans tanahh, roasted, coarsely chopped Supplementary Material: 1. 15 grams of peeled roasted peanuts, coarsely chopped. B. PRODUCTION PROCESS Bronies How to Make Sweet Purple: 1. Heat margarine. Turn off the heat. Add pieces of dark cooking chocolate. Stir until dissolved. Add sweet purple. Stir well. Set aside and let it thickens. 2. Beat eggs and sugar 2 minutes until smooth. Enter the margarine mixture a little as she whipped average. 3. Add flour, cocoa powder, milk powder, and baking powder sifted and shaken gently. Enter raisins, and peanuts. Mix well. 4. Pour the batter in the baking dish and spread with margarine dialas baking paper. Sprinkle nuts. 5. Under fire oven with a temperature of 180 degrees Celsius 30 minutes until cooked. Refrigerate. CHAPTER VI MARKETING PLAN A. ANALYSIS OF COMPETITION Any activity to start a business must measure the ability of the environment or competitors is through the SWOT analysis. 1. Strength (Strength) For yam Bronies business itself still has a great chance to attract the attention of consumers due to its own competitors is still much to open businesses Bronies cake made from sweet potatoes. So to earn huge profits is possible from this sweet Bronies business. 2. Weakness (Weakness) Bronies this potato can not survive long because its processing uses no chemicals or preservatives. Only material natural. So this cake can only survive sekitar7 to 10 days. 3. Oppurtinity (opportunities) opportunities that exist in the potato business Bronies include: • Raw materials are easily obtained. • Benefits diverse yam. The content of cassava plants very much, comprised of minerals, vitamins, carbohydrates, fiber, protein, fat, and other -Other, so that if people only eat potato crop alone, already fulfilled the minimal nutrition. Potato plants can easily be digested, the sugar found in plants is converted into a source of great power quickly, and it was good in the formation of the body, for working muscles, and is great for relieving fatigue. Because of these benefits yam much favored by many. • A strategic location, location Bronies Sweet Potatoes are located in places located in the city of Balikpapan. 4. Threath (Threats) Competitors of Bronies businesses that today are much more famous and better known by the public. B. ANALYSIS 4P 1. Products processed products are Bronies cake made from purple yam. Without preservatives and it is very easy to manufacture. 2. Price Sweet Potatoes Bronies offers harag accessible by all walks of Rp 35,000 / pan 3. Promotion Promotion will be conducted with the beginning of the home-home and spread pamphlets to the public and road users, as an introduction to Bronies sweet potato, sweet Bronies subsequently if the Tubu began to demand, there will be parties that spread through mouth-to mouth about pleasure Bronies offered in sweet potato, sweet manner Bronies Tubu sure it will be able to get closer to the consumer and can grow rapidly. 4. Place Bronies Sweet potatoes provide a place that can provide convenience for consumers, because the waiter will always maintain the cleanliness of the place and also the equipment used. Neat arrangement of the room, a table and chairs with a sufficient amount, will increasingly make sweet potato Bronies be a convenient place for customers. C. TARGET AND SEGMENTATION MARKET 1. Geography Regional targeted business area Bronies potatoes are the heart of Pontianak. 2. Demographics Based on our market demographics bertuju the students, the community, especially the business premises located disekitaran Bronies this yam. D. MARKETING STRATEGY 1. Business Introduction of products presented is a cake that is made from sweet potatoes Bronies which is delicious snacks and healthy. And can be enjoyed by all people. 2. Build a network with other businesses that can support business This business has Bronies cake products are made from purple sweet potato, so it can cooperate with companies who opened the business with the same product that is Bronies. 3. Create innovations in design offered products presented in the form of a cake Bronies potato with chocolate smeared slow and given toping nuts, raisins, and you can add fruits such as strawberries or kiwi thereon. Bronies form and toping of these potatoes can be made according to the booking of the customer. 4. Improve the quality of services for container Provides website advising consumers on products made by sweet potato Bronies. 5. Media marketing We add no.hp in our flyers kesetiap visitors. Because we also provide messaging services between for customers who want to order brronies this yam. In addition, we will promote our products through social media such as facebook and twitter and face to face. CHAPTER VII CAPITAL PLAN A. Initial Costs Variable Costs: Brownies Ubi No. Description Multiple Products Total Cost of 1 Wheat Flour 14 Rp 8,000 to Rp 112,000 2 Eggs 48 Rp 1,500 to Rp 72,000 3 Baking Powder 6 Rp 3,000 to Rp 18,000 4 Brown blocks 4 Rp 30,000 to Rp 120,000 5 Sugar 2, 5 Rp 14,000 to Rp 35,000 6 brown powder 2 Rp 3,000 to Rp 6,000 7 Margarine 2 Rp 15,000 to Rp 30,000 8 raisins 1.5 Rp 16,000 to Rp 24,000 9 Peanuts 1.5 Rp 12,000 to Rp 18,000 10 Milk powder 1 Rp 20,000 to Rp 20,000 TOTAL FOR MONTH Rp 455,000 Specification: each -masing number x 4 weeks (1 month) Fixed Costs: Brownies Ubi Fixed Costs (Fixed Cost) No Description Number Price / Unit Number 1 Radio 1 Rp 2,500,000 to Rp 2,500,000 2 Showcase 1 Rp 3,000. 000 USD 3,000,000 3 0ven 2 Rp 850,000 to Rp 1,700,000 4 Wipe Hand 1 Rp 15,000 to Rp 15,000 5 Mixer 1 Rp 300,000 to Rp 300,000 6 Knives 1 Rp 7,000 to Rp 7,000 7 Loyang 4 Rp 25,000 to Rp 100,000 8 Gas 1 Rp 500,000 USD 500,000 9 Tube LPG 1 Rp 150,000 to Rp 150,000 10 Banner, Sticker & List Price Rp 100,000 to Rp 100,000 11 Rental Place $ 1,000,000 $ 1,000,000 12 Regulator & Hose 1 Rp 80,000 to Rp 80,000 13 Cost Promotion Rp 600000 Rp 600,000 14 Cost of Electricity Water, & Phone Rp 200,000 to Rp 200,000 15 Cost of Employee 2 Rp 1,500,000 to Rp 3,000,000 16 Cost Depreciation Equipment Rp 1,952,316 Total US $ 15,204,316 Depreciation Cost Calculation Tools: 1. Refrigerator: Cost = Rp. 2,500,000 = Rp. 41 667 / mo n 60 2. Showcase: Cost = Rp. 3,000,000 = Rp 50,000 / month n 60 3. Oven: Cost = Rp. 1,700,000 = Rp 47 222 / month n 36 4. Mixer: Cost = Rp. 300,000 = USD 8333 / month n 36 5. Knives: Cost = Rp. 7,000 = US $ 194 / month n 36 6. Loyang: Cost = Rp. 100,000 = Rp 2,777 / month n 36 7. Gas: Cost = Rp. 500,000 = USD 8333 / month n 60 8. Tube: Cost = Rp. 150,000 = Rp 4,167 / month n 36 41 667 + 50 000 + 47 222 + 8333 + 194 + 2777 + 4167 = 8.333+ Rp 162 693 x 12 months = Rp 1,952,316.00 / year B. PRICE PER UNIT The selling price of the potato brownie pan Rp 35.000, target yam Bronies sales per day is 20 baking dish. C. INITIAL CAPITAL Total initial cost Rp 455,000 + Rp = Rp 15,659,316 15,204,316 D. ADVANTAGES the analysis of selling time is Monday s / d weeks. Here are the details: - Daily Revenue = Rp 35,000 x 10 baking pan = Rp 350,000 - Rp 350,000 monthly income = x 30 days = 10,500,000 Assuming sales of 1-year constant, then: - Revenue to be achieved = Rp 10,500,000 x 12 = Rp 126 million - and with variable costs = USD 455,000 x 12 = US $ 5.46 million gross profit So that would be achieved within one year USD 126 million - USD 5.46 million = USD 120.54 million E. CAPITAL RETURNS Total initial capital: profit per month = Rp 15,659,316 Rp 10,500,000 = 1.5 months (35 days) CHAPTER VIII ORGANIZATION PLAN Bronies Sweet Potato Organisation Plan of the owner and two employees who serve the consumer. CHAPTER IX RISKS Risks that may occur in the core businesses of entrepreneurs same competition produces Bronies made from potatoes and also the quality of the material obtained can have low quality or rus
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