CHAPTER II
DISCUSSION
Hallyu or the Korean Wave is a naming of Korean culture that developed in the last few decades. Hallyu began favored by residents of Asia, including Indonesia Area began in the 1990s, especially in China, Japan and Southeast Asia. Starting from the entertainment industry that is K-Pop and K-Drama that started the era of Korean culture in the international arena.
Currently the global crisis in 1997, the value of South Korea's economy weakened and fell. This resulted in the government have to work hard to find ways to improve its economic value. At that time the government tries to rely on the food industry as an alternative way, but in reality it may not help the economy improves. The South Korean government has finally realized that the country late in modernization. At first the state depends only on the export of food and manufacturing industries, which in fact is not very successful. The South Korean government then tried to export cultural products along with product manufacturing and food, then South Korean cultural products are placed along cultural products from other countries in the Asian markets. At the time Asian markets are still dominated by the cultural products of the United States, Japan and China. Over time, the South Korean cultural products more and more popular. This is because there are cultural similarities with negarta importing countries; such as China, Japan, Taiwan, and other countries in Asia. South Korean culture can be easily accepted by people whose culture has become a custom in Asia, such as the values of harmony, community, morality is strong, and a high respect towards the family. Seeing good response from the outside community, the South Korean government put more emphasis on the export of cultural products. South Korean cultural products result more and more popular, especially from the film and music industry.
Sedang diterjemahkan, harap tunggu..
