Eksplanitif quantitative approach used in this study, supported by survey data collection techniques were performed in SDN 01 Peninggilan, Ciledug - Tangerang. The population was grader 4 and 5, amounting to 90 people, with a sample of 79 people with the calculation of random sampling.
The results obtained through simple regression test, ie the result of 24%. It is stated that the Barbie fashion appeal effect of 24% against femininity girls. And the value of the remaining 76% can be explained by other matters relating to the establishment of gender.
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