Set Up 1Uul: good afternoon all. The meeting this time we continue to discuss about our new product. We will start with a budget that will be explained by Mrs. Latitude.Latitude: Okay, you can view our previous company, the budget is very large. So that the budget for our product this time: the budget for the first six months for the production of around Rp. 580,000,000,000, for approximately USD 300,000,000,000, to the financing of training employees only Rp 98,000,000,000. and the second six months for production around Rp 700,000,000,000 and for marketing of about 250,000,000,000 and also to the financing of the current training is $ 110,000,000,000.Ariyati: Sorry Mom. Latitude, I want to tell to the marketing budget in the first six months we need to advertise our products on television and radio amounted to Rp 250,000,000,000 and Rp 180,000,000,000 are used to advertise our product on billboards, the internet and newspapers, then in the second six months we needed Rp 145,000,000,000 to advertise on Billboards and the Internet and also Rp Rp 150.000.000.000 for advertising on television onlyScott: Wow, that's very high. If for the promotion of just how the other. I think that's enough for the budget in marketingArik: Sorry, but I do not agree. Because without promotions consumers know our products and we are going to get a lot of consumers through promotionOxcel: but in my opinion we focus on product quality so that consumers will be buying again and again.Uul: Okay, we place his middle way, how to Rp 600,000,000,000 for one year?Samir: Yes, I think enough for advertising in one year.Uul: Yes, you are right! Okey then we'll discuss the product.Oxcel: Okay ma'am. Products will be designed to resemble the shape of a box, which has a height of 24 cm, the length of the four sides is 25 cm and 18 cm wide. Products made from stainless steel, be completed with a handle made of leather, so comfortable and not slippery and also there is a secure lock, so that the bag is not easy too pen by itself. What stop at doyo think?Latitude: why did you choose design box?Samir: what about the design resembles the oval. I think, consumers liked something unique.Oxcel: We think to make a design that is elegant and simple. So, that the product does not take up much space in the house. And also a box shape can accommodate a lot of places. So it would be more efficient for our customers.Scott: I agree with mom. Nugraheni.Uul: Okay, now about the colors and specifications of our productsPuspita: About the color, you can see in the screen. I set up two groups of colors. Which are white, grey, and black, the second are red metallic, gold, and silver. And about specification, our product have an lcd touch screen, why is the touch screen? Because, it can enable customers to see what nutrients which have been identified. Secondly, the products we have on-off button, it is very useful to save the battery so the battery does not quickly runaway. The button will be lit when on, so that the consumers can easily know whether a product we're on or not. Third, we use a battery that is easily available in stores. What do you think?Ariyati: I agree with product specifications because in my opinion it is very complete. About color I prefer second model because it would rather make consumers look extravagant when using it.Arik: but I think the first model that is more suitable. Because the colors in the first model suitable for all walks of life.Scott: Yes, I agree with Mrs. Arik. The color selection can includes all circles of children, men, women and adultsUul: Okay, what about the others?Puspita: Yes, I agree.Uul: Ok. All right. So we use the box model and use the color choice of white, grey and black for our new products. We will now switch on our production areas.Samir: Ok, I will explain our production areas. The first year we will market your products on the island of Java, including (in the red circle are mentioned), for the second year, we plan to market the products in indonesia. For the third and fourth year we will market our products in asia, including (mention circled). For the fifth year we will market our products all over the world. Thank you Latitude: are you sure to select market the product to indonesia? I think they're not interested with our products.Ariyati: no, in my opinion. They will buy our products. Because with our products, they will more easily find out what nutrients they will eat.Puspita: Yes, I agree with the mother. Ariyati.Uul: Well. We will now switch on distribution channels.Arik: well, thank you for your time. I will explain about distribution channels. First, the distribution channel of short, direct to the consumer through an agent. And then the long, through the channels of distribution companies to distributors and then continued to the last to agents and consumers.Uul: okay, so we have a conclusion to this meeting, we will make this product S-Lunch Box with the color white, grey and black. and then the production area on the island of Java and Indonesia and next in Asia and throughout the world. (short pause) okay I guess meeting this time up here. Keep the spirit and work hard for the success of our new products. Good afternoonAll: good day
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