Populasi dalam penelitian ini adala

Populasi dalam penelitian ini adalah konsumen di Kota Madiun yang melakukan keputusan brand switching dalam konsumsi rokok elektrik Vapor ke rokok Gudang Garam mild selama periode penelitian yang jumlahnya tidak dapat diketahui dengan pasti. Jumlah sampel ditentukan dengan rumus penentuan jumlah sampel menurut Wibisono, diperoleh sampel sebanyak 97 orang. Pengambilan sampel menggunakan teknik purposive sampling. Instrumen penelitian menggunakan kuesioner. Teknik analisis data menggunakan uji asumsi klasik, analisis regresi linier berganda, analisis koefisien determinasi, dan pengujian hipotesis dengan menggunakan uji t dan uji F

Hasil (Inggris) 1:

The population in this study is that consumers in Madiun perform brand switching decision in the consumption of electric cigarette Vapor Gudang Garam cigarette to mild during the study period whose numbers can not be known with certainty. The number of samples is determined by the formula determining the number of samples by Wibisono, obtained a sample of 97 people. Sampling using purposive sampling technique. The research instrument used a questionnaire. Data were analyzed using classical assumption test, multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing using t test and F

Hasil (Inggris) 2:

The population in this research is a consumer in the city of Madiun who made the decision of brand switching in the consumption of Vapor electric cigarettes to the cigarette Gudang Garam mild during the period of research that the number cannot be known for sure. The number of samples determined by the formula of determining the sample count according to Wibisono, obtained a sample of 97 people. Sampling using purposive sampling techniques. Research instruments using questionnaires. Data analysis techniques using classical assumption tests, multiple linear regression analyses, coefficient of determination analysis, and hypothesis testing using T test and F test