Häagen-Dazs is a brand of ice cream, established by Poland-Jewish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee. The company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business is growing, and creating franchises throughout the United States and many other countries around the world.
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