5. Reliability (reliability), is the probability that the product will work satisfactorily or not in a given time period. The smaller the chance of damage to the produce may be relied upon. 6. Aesthetics (aesthetics), relating to how the appearance of the product. 7. Perceived quality (image quality), often said to be an outcome of the use of measurements carried out indirectly because there is a possibility that consumers do not understand or lack of information on the product concerned. 8. Serviceability, include speed and ease of repair, as well as the competence and friendliness of the service staff. Then, according to Vincent Gaspersz (2005 in Alma, 2011) dimensions of quality of products consists of: 1. Performance (performance), the principal operating characteristics of the core product. 2. The characteristics or additional privileges (features), which is a secondary or complementary characteristics. 3. Reliability (reliability), which is less likely to be damaged or fail to wear. 4. Compliance with specifications (conformance to specification), namely the extent to which the characteristics of the design and operation meets the standards previously set. 5. Durability (durability), which relates to how long the product can continue to be used. 6. Serviceability, including speed, competence, convenience, easy repair, handling complaints satisfactorily. 7. Aesthetics, namely the product appeal to the five senses. Based on the dimensions of the above, it can be concluded that a dimension of quality is a condition that a value of the product allows it to be able to satisfy the customer as expected, while the dimensions of the quality of the products include performance, aesthetics, features, reliability, and also suitability.
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